Exhibition of 10 Collaborative Works Between Traditional Crafts and Dentsu Inc. Art Directors

" Good JAPAN Innovation " is a series challenging new product design by combining traditional Japanese craft techniques with Dentsu Inc.'s art direction.
All 10 works (including the final product to be featured in a later installment) are on display in the lobby of Dentsu Inc. headquarters building in Shiodome, Tokyo (until March 25).
This is also part of the " Good Entrance, Good Innovation. " project, where employees themselves express their creativity using the building's lobby as their canvas.
 

From Hokkaido in the north to Amami Oshima in the south, these 10 pieces themed around "Traditional Crafts × Design" offer a chance to rediscover the value of Japan's outstanding craftsmanship. The tactile quality of each piece's handiwork, something photos online cannot convey, evokes a new sense of wonder. Viewing them alongside the series will surely allow you to feel the spirit of those involved.
 

#01 [Toyama] Redesigning Cast Iron.
 

#03 [Kyoto] Crafting Cloud-Shaped Lanterns.
 

#05 [Niigata] Making a wooden whiskey bottle.
 

#07 [Kagawa] Making a Christmas Tree from a Paulownia Box.

 

#09 [Amami Oshima] The Figure Skating Queen in Oshima Tsumugi

#02 [Saitama] Launching Hand-Painted Koi Nobori Toward Space.
 

#04 [Hokkaido] Creating letters using Ainu patterns.
 

#06 [Okayama] A panda born from denim.
 

#08 [Aichi] The Cat That Invites Fateful Encounters.

 

#10 [Aomori] The Crane Kite and Letterpress, Gifted and Passed Down ※(Scheduled for March 25th)