Experience Design in the IoT Era Now Available

On May 18, 'Experience Design in the IoT Era' (published by First Press) was released. The author is Takashi Asaoka, a consultant specializing in experience design at Dentsu Inc.

 & nbsp;                         　Trim size: 46mm x 216 pages, ¥1,500 + tax, ISBN 978-4-904336-94-6

This book is the second installment following the author's previous work, Experience-Driven Marketing. The author defines "experience" as encompassing "not only the inherent meaning of brand experience value, but also the marketing methodology of brand experience." It delves deeply into the theme of how customer experience will change with the introduction of disruptive innovation IoT.

The author argues that leveraging AI for big data utilization and analysis will enable companies to continuously provide core services: predicting and improving customers' near-future experiences. This will force manufacturing to transform into service industries, and all companies to become high-tech enterprises armed with IoT. Furthermore, he points out that experience will become the primary driver of brand differentiation, shifting the competition from a battle of products to a battle of experiences. This book offers valuable insights for corporate management, business operations, organizational structure, and marketing strategy in such an era.