US★ eMarketer Revises Upward Its Real-Time Bidding Ad Spend Forecast

eMarketer has revised upward its forecast for real-time bidding advertising spending in the U.S. This marks the second upward revision in three months, indicating that this bidding format is growing faster than anticipated.
This year, it is projected to reach $3.37 billion, a 75.3% increase year-over-year, and in 2014, it is expected to grow by 38.4% to $4.66 billion.

Details at AdAge→ http://bit.ly/IrAheI
eMarketer Raises Its Programmatic Ad Spend Estimate, Again
eMarketer Revises Forecast Again, RTB Now Expected to Grow 75.3% in 2013
Published: November 26, 2013