
'Digital Marketing: 10 Essential Principles for Success from Dentsu Digital Inc. Top Marketers'
  nbsp; &
  nbsp; (Trim size: 6 x 9 inches, softcover, 256 pages, ¥1,600 + tax, ISBN: 978-4-19-864356-0)
This digital marketing guidebook identifies ten key marketing challenges arising in today's business environment. Using case studies and rich visuals, it presents "10 Essential Strategies"—digital approaches tailored to solving each challenge.
Digital transformation in marketing is now the most critical challenge for all companies. Structured based on the importance and urgency of each marketing phase specific to individual companies, this book allows readers to start with any of the 10 fundamentals and gradually shift toward a comprehensive understanding of digital marketing.
It clearly summarizes today's rapidly evolving digital marketing landscape, serving as a book that gives marketing professionals that extra push they need.