Online Seminar: "Marketing Strategies for the New Era: Integrating SNS and E-Commerce" April 22 (Registration Open)

Dentsu Inc.'s " Do! Solutions" website, which introduces solutions for marketing challenges, will host an online seminar titled "Marketing Strategies for the New Era: The Convergence of SNS and E-Commerce" on April 22. Registration is currently open.

The penetration rate of SNS continues to rise annually, making social commerce—which leverages customer touchpoints via SNS—increasingly important. While there is a need for systems to catch up with the latest platform information and user mindsets and reflect them in initiatives, many managers feel the challenges and difficulties, such as the lack of established, foolproof patterns. This seminar targets those already engaged in social commerce and those struggling with where to start. It will explain what kind of support the Dentsu Group can provide, how it views social commerce, and strategies for tackling the important and challenging task of social commerce.

"Marketing Strategies for the New Era: Where SNS and E-Commerce Converge"
How is this different from traditional SNS marketing? What are the strategies for conquering social commerce?

【Overview】
Date & Time: Thursday, April 22, 2021, 2:00 PM - 3:00 PM
Participation Fee: Free
Format: Zoom Webinar
Registration Deadline: Monday, April 19, 5:30 PM
Capacity: First 500 registrants

■ Click here for registration and seminar details
※We regret that we cannot accept registrations from competitors or companies within the Dentsu Group.
※Program content is subject to change.
※Unauthorized reproduction, reprinting, transmission, broadcasting, distribution, lending, translation, or alteration of any part or all of this webinar's content (text, images, video, program, etc.) without prior permission constitutes copyright infringement and may result in legal penalties.

[Program]
[Chapter 1] Is Social Commerce Necessary?
While its importance is frequently emphasized these days, is mastering social commerce truly the ultimate goal? We will discuss the significance and approach to social commerce.
 

[Chapter 2] Overview of Social Commerce
We'll explain the overview of social commerce, incorporating trends in social platforms including SNS,
in an easy-to-understand manner.
 
[Chapter 3] Social Commerce × Dentsu Group Case Studies
While these are just a few examples within social commerce, we present case studies in "influencer initiatives," "live commerce," and "LINE utilization strategies."
 
[Chapter 4] Dentsu Group's Structure and the Future of Commerce
Dentsu Group is serious about commerce, not just social commerce. We'll show you the level of commitment Dentsu Group has toward commerce.
 
[Speaker Profile]
■Masahiko Urakami (Dentsu Inc. Solution Planner)
After joining Dentsu Inc., he worked in the Media and Sales divisions and is currently part of the Business Transformation Division. He develops commerce solutions within the Dentsu Group and serves as a dedicated commerce front to solve clients' commerce challenges.

■Kanae Egusa (Chief Creative Planner, Dentsu Digital Inc.)
After graduating from art college, she worked as a video director at a major advertising production company, gaining experience in content planning and production for diverse industry clients. She joined Dentsu Digital Inc. in 2017. Currently, she is responsible for marketing communication strategies and operational management centered around SNS for a wide range of clients, including major beverage manufacturers, automotive companies, and financial/telecommunications firms.
＜Presentation History＞
2019: Sendenkaigi "Corporate Branding Conference ~ Owned Media & SNS Edition ~"
2020: Facebook Inc. hosted "Instagram Days for Dentsu 2020"

■Shotaro Takayama (Commerce Consultant, Dentsu Digital Inc.)
As an e-commerce consultant for a major EC mall, he has worked with over 500 companies across diverse sectors including fashion, cosmetics, and food. He also has experience in web promotion, research, and marketing support for over 20 government agencies. After joining Dentsu Digital Inc., he worked in the Digital Commerce Division specializing in e-commerce, handling end-to-end e-commerce strategy planning, store construction, advertising operations, and sales consulting across multiple e-commerce platforms. Additionally, as leader of the Social Commerce Team within Dentsu Digital Inc., he implemented influencer marketing and live commerce initiatives.

■Wataru Ota (Project Leader, DENTSU DIRECT INC.)
After leading projects such as launching new media at an internet advertising agency and establishing e-commerce sites, he became independent before assuming his current role. He is currently responsible for developing new solutions in the digital domain.

■Yuri Kanzawa (Senior Planning Director, Dentsu Inc. Isobar)
Since 2013 at Dentsu Inc. Isobar, she has focused on social media, engaging in communication planning, strategic planning, and project management overseeing the entire process. Her strengths lie in brand communication plans based on customer insights and their PDCA cycles. She is currently working on developing social commerce services for platforms like Facebook, Instagram, Twitter, and LINE.