Do! Solutions Webinar: "Amazon's 'Ultimate' Utilization Methods You Didn't Know About" - July 29 (Participants Sought)

Dentsu Inc.'s " Do! Solutions " website, which introduces solutions for marketing challenges, will host a webinar on July 29th about leveraging Amazon for e-commerce. Registration is currently open.

Amid the dramatic expansion of the e-commerce (EC) market, physical goods sales are growing particularly strongly, with the market size expected to continue double-digit growth. Amazon is one of the largest EC platforms, and selling products reliably requires careful strategy.

This webinar targets those seeking to expand sales, those interested in or uncertain about the e-commerce market, and those considering listing products on Amazon. Experienced speakers from Amazon and Dentsu Group companies will clearly explain key points for listing, attracting customers, and boosting sales. Topics include Amazon basics and features (e.g., "How should I list my products?") and strategies to outperform similar sellers.

Amazon's "Ultimate" Utilization Methods You Didn't Know About
Want to know how to become a winner on Amazon, which keeps enhancing its features?
We'll gently teach you the key points for listing products, attracting customers, and expanding sales.

【Overview】
Date & Time: Thursday, July 29, 2021, 2:00 PM - 3:00 PM
Participation Fee: Free
Format: Zoom Webinar
Registration Deadline: Monday, July 26, 5:30 PM
Capacity: First 500 registrants
◎Exclusive benefits for webinar participants

■ Click here for registration and seminar details
※We regret that we cannot accept registrations from competitors or companies within the Dentsu Group.
※Program content is subject to change.
※Unauthorized reproduction, reprinting, transmission, broadcasting, distribution, lending, translation, or alteration of any part or all of this webinar's content (text, images, video, program, etc.) without prior permission constitutes copyright infringement and may result in legal penalties.

【Program】
[Chapter 1] The "Golden Rules" for Increasing Sales on Amazon
We will introduce key points for optimizing product detail pages and managing ads to boost sales on Amazon, along with case studies on Amazon-specific sales strategies and techniques for winning the Buy Box.

[Chapter 2] About Amazon Business
An overview of Amazon Business and the markets it serves. We also introduce strategies for expanding sales channels using Amazon.

[Chapter 3] Advertising Support for Maximizing Sales
We introduce key points for external customer acquisition strategies needed to boost sales on Amazon, including case studies combining digital and mass media.

[Speaker Profiles]
Nobuyuki Shimizu
DENTSU DIRECT INC.
Handled a wide range of responsibilities including e-commerce, fulfillment system development, and CRM strategy at a major CRM company. Subsequently built his career as an analyst and planner in the data analysis department. After joining DENTSU DIRECT INC., he gained experience in end-to-end planning, from advertising strategies for repeat-purchase mail-order businesses and securities firms to CRM. Currently, as Head of the E-Commerce Solutions Department, he oversees consulting services for e-commerce sites and malls, as well as new services like live commerce.

Amazon Japan LLC, Business Marketplace Division
Managed DX planning and strategy for overseas subsidiaries within the international management planning department of a major non-life insurance company. After obtaining an MBA (specializing in digital strategy) overseas, joined Amazon Japan G.K. Currently works in Amazon's Business Marketplace Division, handling projects from sellers nationwide by promoting the advantages online sales bring to businesses, beyond mere channel expansion.

Dentsu Inc.
After working at a foreign-affiliated advertising agency, joined Dentsu Inc. Since then, primarily as an Account Director handling practical tasks from strategy to execution for foreign clients, engaged in projects across various industries from B2C to B2B. Participated in diverse projects while collaborating with teams worldwide, taking responsibility for the entire process—from integrated strategic planning encompassing not only media but also CR production and promotions, to implementation and verification—while considering the Japanese market environment.

Dentsu Runway Inc.
After working at a foreign-affiliated advertising agency, joined Dentsu Runway Inc. Handles a wide range of tasks from digital strategy design to physical promotions/execution, supporting marketing activities from both brand marketing and sales marketing perspectives. Currently primarily serves as account lead, focusing mainly on foreign-affiliated clients.