Do! Solutions Webinar: "The Right Way to Start TV Commercials That Directly Drive Business Growth" - October 28 (Participants Sought)
Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "The Right Way to Start TV Commercials That Directly Drive Business Growth," scheduled for October 28.
Startups that have largely completed lead generation through digital advertising are increasingly investing their hard-earned funds into mass media advertising, including TV commercials, to make a decisive push for business growth. However, succeeding with TV commercials is far from easy. Cases where the desired results were not achieved are not uncommon. How can one tackle the complex challenge of TV commercials, where numerous elements intertwine?
In this webinar, members with extensive experience supporting startup growth will outline the correct approach to TV commercials that directly drives business growth. They will explain the essential steps and key points for avoiding failure, organized around four perspectives: "Strategy," "Media," "Creative," and "Effectiveness Verification."
The Right Way to Start TV Commercials That Directly Drive Business Growth
Strategy, Media, Creative, Effectiveness Verification. Steps and Key Points to Avoid Failure
[Overview]
Target Audience: Startup CEOs and Marketing Leaders
※This webinar is intended for advertisers. Participation by others is not permitted.
Date & Time: Thursday, October 28, 2:00 PM - 3:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Thursday, October 21, 5:30 PM
Capacity: 30 participants (※If registrations exceed capacity, participants will be selected by lottery)
■Click here for registration and seminar details
【Speaker Profile】
, Senior Marketing Planner, Dentsu Inc.
Shun Teramura
After working in the Sales Division and Media Services / Radio,TV Division, he now serves as an Integrated Media Planner. His role involves setting marketing goals to grow businesses, formulating action plans, and creating & analyzing effectiveness verification schemes to enhance the precision of agile plans. He works with a wide range of clients, from startups to major manufacturers, regardless of industry or scale. He provides hands-on support in areas that are difficult to visualize, such as setting KPIs and target values for TV commercials.
Creative Director/CM Planner, Dentsu Inc./Dentsu zero
Oki Miichi
Recent works include "Dede Takeout," "Time Tree Began," "CAMPFIRE," "Stop Hiring by LANCERS," "Taxi Dispatch App MOV," "Pocky Share Happy," "Puzzle & Dragons Arashi Series," and "LINE New Year's Money." I find immense joy in working with startup CEOs and marketing leaders, engaging in candid discussions to strategize how to scale businesses from a creative perspective and deliver results. My personal mission is "to increase the number of Japanese brands loved worldwide, even if just one more." Currently serializing " Let's Talk About the Future of Commercials " in the magazine "CM INDEX."
Dentsu Inc. General Manager
Hisanori Nishimuta
Managed over 50 clients including home appliances, pharmaceuticals, food, and beauty products while on the TV spot buying team. Since 2014, as a Business Producer, has handled numerous clients across genres and sectors—primarily major food manufacturers, but also foreign companies and startups. Oversees all aspects of client communication work, including media buying, commercial production, and web/SNS communication design and execution.
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