[Participants Wanted] Do! Solutions Webinar "How to Grow Your Fan Base in 2022: Explaining the Latest Trends in Fan Community Marketing" - May 26

Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "How to Grow Your Fan Base in 2022: Explaining the Latest Trends in Fan Community Marketing," scheduled for May 26.

Fans are a strong asset for products, brands, and companies. Even amid the ongoing pandemic, rising prices, and cooling consumer sentiment—times when the future seems uncertain—fans walk alongside, support, and love the brand. Participation in fan communities is reportedly increasing in 2022. Now is the time to leverage fan communities that connect companies and consumers in marketing.

In this webinar, Quon Inc. President, an expert in fan community marketing, and Dentsu Inc. planners will explain the latest trends.

Do! Solutions Webinar ~May 2022~
How to Grow Your Fan Base in 2022
Explaining the Latest Trends in Fan Community Marketing

【Overview】
Date & Time: Thursday, May 26, 14:00-15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, May 23, 17:30
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Chapter 1
Why Fan Community Participation is Increasing in 2022
Chapter 2
Why We Recommend Utilizing Fan Communities
Chapter 3
To Grow Your Fanbase, You Must Connect Your "Fan Community" to the "Market"
Chapter 4
Fans' Raw Voices Are a Treasure!
~ How to Create Content Originating from Fan Communities ~
Chapter 5
Leveraging Data for Data-Driven Marketing
~Leveraging Diverse Data to Connect Fan Communities with the Market~
Chapter 6
Announcing the Fan Community Marketing Online Course

【Speaker Profile】

Quon, Representative Director
Takashi Takeda
Founded Avex Research Institute, the predecessor to Quon, in 1996. After years of collaborative experiments with client companies, developed theories and methodologies for leveraging "fan communities"—connecting businesses and consumers—in marketing. Since founding, has built and operated fan communities for over 200 companies. Utilizes data science employing multiple patented technologies, including international patents, to support businesses and local governments in building relationships with consumers, solving challenges, and achieving sustainable growth.
At the "Community of Bonds"—a community mall launched in 2020 where companies, local governments, and consumers connect interactively—he facilitates exchanges centered on the theme of "bonds" and implements collaborative projects with companies and local governments. In consumer-driven value co-creation events, he successfully produced an omnibus film and radio drama based on consumer submissions, both of which were well-received. Author of "The Evolution of Social Media" (Diamond Inc., 2011). Also serves as a personality on the FM radio program "Corporate DNA."

Dentsu Inc. Solution Planner
Takeshi Sugino
Joined DENTSU SOKEN INC. Engaged in research activities including international comparative studies of values and prediction markets. After transferring to Dentsu Inc., worked as a Marketing Strategy Planner involved in strategic planning for client companies using a data-driven approach.
Currently focuses on providing strategic planning services utilizing cross-company and cross-domain marketing data, such as platform-based sales promotion campaigns and PDM fan community cloud utilization.

Dentsu Inc. CM Planner / Solution Planner
Yumi Kondo
Based at the CX Creative Center, which extends creative power across all CX domains. Previously handled planning and production for various advertising formats from mass media to digital, expanding into communication planning within the CRM domain.
Currently, she focuses on engagement creative with customers, deepening existing connections and extending those ties to new customers.

Dentsu Inc. Solution Planner
Kyoka Shiraki
Responsible for strategic planning across diverse client sectors including cosmetics, beverages, toiletries, food, and transportation.
Her strength lies in planning that combines deep insights with data. She is also advancing marketing planning utilizing fan data in collaboration with partner agencies.