[Participants Wanted] Do! Solutions Webinar "CX-Driven Communication Design for B2B Companies" October 18

Dentsu Inc. operates the problem-solving marketing information site Do! Solutions, which is recruiting participants for its webinar "CX-Driven Communication Design for B2B Companies," scheduled for October 18.

Recently, stakeholder communication has become highly sophisticated and complex, marking a major turning point in marketing and PR trends for companies operating in B2B and B2B2C markets. Beyond traditional marketing and PR methods, an approach focused on creating value and experiences around the company itself, its technologies, and its initiatives is now required.
 
This webinar will examine Shikoku Kasei Kogyo's parklet business as a successful case study in advanced value creation and experience building. We will delve into how they advanced communication design that contributes to value creation. Dentsu Inc.'s proprietary frameworks, implementation methods, and other case studies will also be introduced.

【Overview】
Date & Time: Tuesday, October 18, 14:00-15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Friday, October 14, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Chapter 1: Purpose of Today's Event and Introduction of Speakers
Explaining the required approaches as marketing and PR trends for companies operating in BtoB and BtoBtoC face a major turning point.
Chapter 2: Shikoku Kasei Kogyo Case Study and Panel Discussion
Together with Mr. Kadota of Shikoku Kasei Kogyo, we introduce the parklet case study, challenges encountered during project implementation, approaches to engaging various stakeholders, and parts of the implementation framework.
Chapter 3: Additional Case Studies
Dentsu Group presents case studies on CX-driven corporate branding and new business support, featuring examples.
(Case studies: ShinMaywa Industries, Nitto Denko, ArchiTek, NTN)
Chapter 4: Wrap-Up
Summarizes Shikoku Kasei Kogyo's initiatives and key points.

[Speaker Profile]

Shikoku Kasei Kogyo
Tatsuo Monda
Concurrently serves in Shikoku Kasei Kogyo's New Business Division and Building Materials Business Market Development Department. Specializes in sales marketing. Focuses daily on exploring parklet commercialization and acquiring new customers for exterior products within the building materials business.

Dentsu Inc.
Akimichi Hibi
After joining the company, gained experience in specialized departments including Internal Marketing and Experience Marketing, following roles in the Strategy Planning Bureau and Sales Bureau. As a Communication Planner, has handled over 50 clients ranging from major financial institutions to amusement parks, beer, and beverage companies. Driven by the mission to expand creativity, he strives to leverage creative power for business development. Recipient of numerous awards, including the ACC Creative Innovation Award. Also serves as a university lecturer, instructor at Dentsu Inc. Intern Idea School, and idea training instructor for major corporations. Certified Small and Medium Enterprise Management Consultant.

Dentsu Digital Inc.
Kazutomo Nakashima
After joining the company, he began his career as a web advertising operations consultant. He handled advertising operations, media planning, and production management in the direct response sector for real estate, finance, and insurance industries. Currently, as a strategist and creative planner, he is engaged in creative development, end-to-end digital strategy planning and implementation, and SNS operations consulting. His strength lies in practical digital operations and strategic development leveraging experience in both marketing and creative fields. Lecturer at Vantan Creators Academy.

Dentsu Inc.
Tomohiro Katayama
Founded an e-learning service during graduate school to help job seekers practice recruitment exams. Managed the company for two years before exiting via site M&A and joining Dentsu Inc. After joining, he was assigned to the new business development division. He gained comprehensive experience across all roles—from project lead to supervisor, business manager, and executive—developing various ventures adjacent to the advertising market using digital technology. Leveraging these skills and experience, he concurrently served as: - Leader of the launch and support team for BASE Q, an industrial creation hub - Executive Officer and CSO at SEGA XD CO., LTD., a joint venture between SEGA and the Dentsu Group