[Call for Participants] Do! Solutions Webinar: "Purpose-Based Business Design Starting with 'Visualizing the Future'" - November 17

Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "Purpose-Based Business Design Starting with 'Visualizing the Future'," to be held on Thursday, November 17.

In an era of declining domestic population and significant global environmental shifts, the pursuit of quantitative growth is reaching its limits when considering perspectives such as resource availability (e.g., raw materials), energy, and issues like waste. A shift is required towards creating Well-Being lifestyles and obtaining value through "quality" that leads to true prosperity.
 
This webinar introduces two approaches for visualizing the "ideal future" of Well-Being.
① A method to visualize the ideal future as your company and brand's purpose, incorporating business creation
② A method for comprehensively and logically generating business ideas that connect to the future we should aim for

【Overview】
Date & Time: Thursday, November 17, 14:00 - 15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, November 14, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Chapter 1:
How to Envision a Well-Being Future
The Future Business Creation Research Institute, a cross-organizational unit within the Dentsu Group, explains its unique approach to envisioning the future. This approach is grounded in perspectives on future society, consumer insights, and the underlying rationale for why we need to envision the future now.

Chapter 2:
Introducing "Expert Idea 500" – A New Business Creation Support Service Logically Covering Future Possibilities
How should we think about future businesses? Introducing "Expert Idea 500," a service that gathers expert insights to point the way toward the future we should pursue, as a method for creating new business ideas, along with case studies.

Chapter 3:
Mini Talk Session: Key Points for Business Success Revealed Through Actual Future Creation Projects
This talk session format introduces the effectiveness of visualizing the desired future (Chapter 1) and comprehensive, logical ideation (Chapter 2), along with points evaluated in real cases, including some "inside stories."

【Speaker Profile】

, Founder, Dentsu Inc. Future Business Research Institute Kentaro Yoshida
Exposed to PCs since the Showa era, he created owned media during the Web 1.0 era and joined a telecommunications company. After joining Dentsu Inc., he tracked the evolution, adoption, and lifestyle impacts of consumer technology, primarily in telecommunications, analyzing the value and societal changes brought by technology. Leveraging this expertise in new product/service development and communication planning, he established the Dentsu Group-wide " Future Business Creation Lab" in 2021, focusing on purpose formulation through future visualization and new business planning.

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Dentsu Inc. Launches Group-Wide "Future Business Creation Lab" to Discover Future Value for Companies
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, Business Designer, Dentsu Inc. Takashi Ikami
With experience in communication design and media planning, he has developed marketing strategies and initiatives for companies and products, conducting research and evaluating effectiveness. Since joining Dentsu Inc. Business Design Square in 2018, he has expanded his activities into business design. He supports corporate growth through services including new business/new domain development support, strategy formulation via management/business analysis, decision-making support, inner activation, inner analysis, vision development, and brand consulting.