Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "Can You Hear the 'Voice' of Your Customers in Your Customer Voice Analysis?" to be held on Thursday, January 26.
According to speaker Koji Ohashi of Dentsu Inc., "We often receive inquiries lately about customer voice analysis not working effectively." He poses these questions: "Do you feel the analysis results you've produced match reality?" "If you sense a gap, you might not be deciphering the 'emotions' embedded in those murmurs."
This webinar explains how the Japanese sentiment analysis and natural language processing tool "mindlook®" captures customer sentiment, revealing the next generation of customer voice analysis.
【Overview】
Date & Time: Thursday, January 26, 14:00-15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, January 23, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.
■Click here for registration and seminar details
【Program】
Chapter 1:
Accurately Grasping the Reality of Customer Voices
Chapter 2:
Why Can't We Accurately Interpret Japanese?
Chapter 3:
Analyzing Japanese Sensibilities
Chapter 4:
Why Not Try mindlook®?
【Speaker Profile】
Dentsu Inc. Social Concierge
Koji Ohashi
For many years, I worked in sales handling mass campaigns and CM production for national clients—what you might call "the sales role." But through a chance encounter, I stepped deeply into the solutions domain, particularly the world of social listening. Since then, my work has spanned everything from actual social analysis to tool selection and development. Before I knew it, I became Chief Concierge of Dentsu Social Concierge. These days, I find myself feeling the unique appeal and potential of this field daily—something traditional analysis methods simply don't offer. Secret identities: Painter, Life Philosophy Lecturer, Real Estate Investor, Chairman of the Rukibon & Manhattan Foundation (planned)