[Participants Wanted] Do! Solutions Webinar "Is Your Designed Customer Journey Working Effectively?" March 23

Dentsu Inc.'s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "Is Your Designed Customer Journey Working Effectively? Thoroughly Explaining the 'SEAMS' Purchase Behavior Model for Surviving the 'Information Roaming' Era, Along with Solutions," to be held on Thursday, March 23.

Consumer habits for obtaining information have undergone significant change. Personalized recommendations have normalized a digital behavior where consumers, using smartphones as their base, aimlessly navigate to find information suited to them (i.e., information foraging), greatly influencing purchasing behavior.

Dentsu Inc. has named this new consumer purchasing behavior, which begins with such digital "information foraging," "SEAMS," and has developed and proposed it as a new purchasing behavior model.

This webinar will focus on the social context, media environment, and consumer insights that gave rise to the "SEAMS" model. It will introduce when the "SEAMS" model is useful and how it can be applied to business.

【Overview】
Date & Time: Thursday, March 23, 14:00-15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Friday, March 17, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Chapter 1:
~Historical Context~ The Arrival of the Information Circulation Era
The marketing environment is rapidly changing due to the proliferation of smartphones and social media. This section explains what kind of purchasing behavior is occurring now compared to the past.

Chapter 2:
Information Search vs. Information Browsing
With technological advancements, online behavior can now be categorized into "Information Search" and "Information Browsing" based on the presence or absence of a specific goal. We will delve into the differences between these two behaviors from various angles.

Chapter 3:
~A New Purchasing Behavior Model~ SEAMS
In response to changing behaviors, this chapter details the new purchasing behavior model "SEAMS," developed and proposed by Dentsu Inc.

Chapter 4:
Dentsu Inc. Solutions Based on the SEAMS Model
Precisely because we are experiencing a paradigm shift and information circulation, we propose solutions that closely address the "challenges" arising from behavioral changes.

【Speaker Profile】

Dentsu Inc.　戦略プランニングディレクター／ULVAファウンダー／PTOMOTAGファウンダー

Guided by the planning motto "Selling is the strongest branding," he has worked extensively in direct marketing across cosmetics, health foods, finance, and other sectors. Participated in Rakuten Data Marketing, a joint venture between Dentsu Inc. and Rakuten, where he visualized customer structures through data and led the development of data solutions contributing to sales. Currently leverages his expertise in commerce solution development to advance "ULVA," which strengthens proprietary e-commerce by utilizing fan communities and UGC, and "PROMOTAG," which creates new experiences at distribution and customer touchpoints. Proposes "SEAMS," a purchasing behavior model for the smartphone-centric era.

Dentsu Inc. Planner / Business Strategist
Tomokazu Seki
Directs projects holistically, transcending traditional advertising boundaries—from defining corporate/brand value and business creation/service development to communication planning leveraging big data. Developed the e-commerce solution " ULVA " starting from UGC and communities. Currently involved in launching an ethical D2C Inc. brand and has numerous published articles and interviews on ethical consumption.
" Three Key Points Companies Should Prioritize When Embracing Ethical Consumption "
" Find Your Own Way: Discover 'My Ethical'. "
" Ethical Consumption: Price and Functionality Are Key - Plant-Based Shoes, etc. (Nikkei )"

Dentsu Inc. Planner
Yuri Hara
Engaged in new project planning, service development, and marketing operations based on data. Specializes in end-to-end planning of customer experiences from both data-driven and front-end perspectives. Strives for highly usable design not only in UI/UX but also from a development standpoint.