[Participants Wanted] Do! Solutions Webinar "Creative Approaches, Data Utilization, and Sales Channel Expansion: What Leads to E-Commerce Success" Held November 21

Dentsu Inc.'s business solutions portal, Do! Solutions, is recruiting participants for its webinar "Unraveling the Fast-Moving E-Commerce Frontiers: Creative, Data Utilization, and Sales Channel Expansion for EC Success," to be held on Tuesday, November 21.

The environment surrounding e-commerce is changing at a dizzying pace every day. The types of inquiries received by the Dentsu Group, which supports e-commerce, are also shifting. Examples include: "The importance of creative has increased due to automated ad delivery, but we don't know how to create it," "We want to integrate and analyze advertising and LTV, but our environment isn't set up for analysis," and "We feel the limits of our own e-commerce and want to expand sales channels."
 
This webinar will introduce three themes that will become increasingly important for future e-commerce: "Creative Optimization," "Integrated Data Utilization Methods," and "New Sales Channels," featuring successful case studies. Presenters include members from Dentsu Group's direct marketing specialist companies, with special guest Ryōji Tatsumi from Amazon Japan.

【Overview】
Date & Time: Thursday, November 21, 14:00-15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Friday, November 17, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details
 

【Program】

Part 1:
[Creative] How to Create Creative That Makes People Want to Visit and Buy on Your EC Site
Introduction to the "ACREA" framework developed by DENTSU DIRECT INC. from numerous case studies, and creative methods directly linked to boosting your own e-commerce sales.

Part 2:
[Data Utilization] Effective Data Utilization Methods for E-Commerce
Introducing trends in data utilization and case studies using solutions like GA4 to accurately measure marketing ROI.

Part 3:
[Sales Channel Expansion] Trends in EC Platform Utilization and New Sales Channels
Introducing the latest trends in the e-commerce platform market and rapidly expanding new e-commerce sales channels.

[Speaker Profile]

DENTSU DIRECT INC. Creative Planner
Satoshi Tanaka
After working as an in-house designer at a general contractor and as a creative department manager at a direct-specialized advertising agency, he joined DENTSU DIRECT INC. He currently oversees the creative department, focusing primarily on digital. Drawing on 10 years of experience in direct creative, he aims to develop creatives that deliver measurable results through a unified creative design seamlessly integrating brand and direct elements, and a connected approach linking offline and online.

DENTSU DIRECT INC. Data Solution Consultant
Takeshi Yoshida
After working in the advertising department of a major real estate leasing company and as a consultant/salesperson at a digital-specialized agency, he participated in launching the data business division of a ticket platform company, contributing to new revenue creation by leveraging the company's proprietary purchase and membership data. He joined DENTSU DIRECT INC.'s Corporate Planning Department and currently oversees the Digital Solutions Department.

DENTSU DIRECT INC. EC Consultant
Nobuyuki Shimizu
At a major CRM company, he handled a wide range of responsibilities including e-commerce, fulfillment system construction, and CRM strategy. He then built his career as an analyst and planner in the data analysis department. After joining DENTSU DIRECT INC., he gained experience in end-to-end planning, from advertising strategies for repeat-purchase mail-order businesses and securities firms to CRM. He currently handles consulting services for in-house e-commerce and e-commerce malls, as well as new services like live commerce.

Amazon Japan Seller Business Account Manager
Ryoji Tatsumi
Worked as a sales representative for a foreign-affiliated consumer goods manufacturer, handling major retailers and department stores. After joining Amazon Japan, served as a buyer for the consumer goods category in the Retail division and as a manager in the Consulting Services division. Currently engaged in new account sales for the Consumer Goods division within the Seller Business.