[Call for Participants] Do! Solutions Webinar: "Place Branding: Realizing Collaboration Among Residents, Government, and Businesses" - March 14

Dentsu Inc.'s business solutions information portal, Do! Solutions, is recruiting participants for its webinar "What's Needed for Future Regional Revitalization: Co-creation and Collaboration - 'Place Branding' to Realize Partnerships Among Residents, Government, and Businesses," to be held on Thursday, March 14.

Regional revitalization is a challenge not only for governments but for all businesses involved in the area, whether in declining regional cities or in urban centers where development competition is intense. Simultaneously, leveraging the unique character of a place can expand business catchment areas, enhance customer attraction, and create opportunities for future business growth.

This webinar introduces practical methods and the latest case studies of "Place Branding," where stakeholders tackling regional challenges collaborate to co-create the meaning of a place and drive revitalization.

【Overview】
Date & Time: Thursday, March 14, 14:00 - 15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, March 11, 5:30 PM
Capacity: First 500 registrants
*This webinar will not be archived.

■Click here for registration and seminar details

【Program】

Part 1: What is Place Branding?
Revitalizing Regions Through Co-Creation Branding

Part 2: Case Studies
Co-Creation Branding by Private Companies and Government

Part 3: Talk Session
Examples of Regional Issue Consultations / Q&A

【Speaker Profiles】

, Planner at Dentsu Inc. / Representative of Dentsu abic Nobu Miyazaki
After joining Dentsu Inc., he leveraged his experience in magazine publishing to collaborate with editors on content development and campaign planning for diverse clients. Joined the industry-academia collaborative project " Dentsu abic " supporting regional branding in 2018, becoming its representative in 2022. Leads projects re-editing regional assets across Japan from Hokkaido to Kyushu, branding them through collaboration and co-creation with local players.

Professor, Faculty of Commerce, Yokohama University of Commerce
Hiroyasu Wakabayashi
Since joining an advertising agency, he has engaged in a wide range of branding-related work. He has promoted branding projects targeting various regions across Japan, establishing a unique platform that consolidates methodologies, practices, and insights related to "place branding." He assumed his current position in 2022. He is currently active in pursuing both research and practice in marketing and regional revitalization.