Dentsu-ho
/
    Category
    Theme

    Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

    Series「"People Driven Marketing® Practical Webinar 2020" Report」

    #People-Driven Marketing#New Normal#Dual Fan#Data Clean Room#Digital Transformation#Branding#Creativity#Big Data#Data Analysis#Customer touchpoints#Data#Customer Experience#Creative#UX
    企業が成長するために取り組むべきこと。
    Marketing
    2021/01/27

    What companies must focus on to grow: Customer touchpoints, UX, and organizational development

    This article introduces three key areas companies should focus on now: "Utilizing Social Data," "Competition and Co-creation in Consumer Goods and Retail," and "Establishing Digital/UX Organizations," each illustrated with real-world examples.

    PDM® Practical Webinar 2020

    Series"People Driven Marketing® Practical Webinar 2020" Report [9/9]
    クリエイティブが、「データ×ブランド体験」を実現する
    Marketing
    2021/01/19

    Creative Realizes "Data × Brand Experience"

    How can we leverage data technology to deliver valuable brand experiences for customers? We report on three sessions that demonstrated the importance of creativity through concrete examples.

    PDM® Practical Webinar 2020

    Series"People Driven Marketing® Practical Webinar 2020" Report [8/9]
    DXの成功から、BXの成功へ
    Marketing
    2020/12/15

    From DX Success to BX (Business Transformation) Success

    This article introduces successful DX case studies. It explains Meiji Yasuda Life Insurance's digital-first sales and marketing reform, NEW STANDARD's new DX business model for the D2C Inc. era, and Dentsu Digital Inc.'s approach to DX practices aimed at driving business transformation.

    PDM® Practical Webinar 2020

    Series"People Driven Marketing® Practical Webinar 2020" Report [7/9]
    顧客に寄り添うマーケティング最前線
    Marketing
    2020/12/09

    The Cutting Edge of Customer-Centric Marketing

    Dentsu Inc.'s 'People Driven Marketing' approach. How can businesses transform from a customer perspective while leveraging data and digital technology? We'll cover each session that presented a vision for the future of marketing, complete with concrete examples.

    PDM® Practical Webinar 2020

    Series"People Driven Marketing® Practical Webinar 2020" Report [6/9]
    データマーケティングの最前線で行われている次の“打ち手”
    Marketing
    2020/12/04

    What are the next moves being made at the forefront of data marketing?

    Always on means "constantly connected." It is a marketing concept designed to improve the relationship between companies and consumers by providing the right information at the optimal time for each individual consumer. This time, we will share insights on "data utilization methods" essential for companies today, including an introduction to data utilization trends in Japan and the United States.

    PDM® Practical Webinar 2020

    Series"People Driven Marketing® Practical Webinar 2020" Report [5/9]
    ニューノーマル時代の「データ連携」を活用したマーケティング
    Marketing
    2020/12/02

    What is marketing utilizing "data integration" required in the new normal era?

    PDM: Integrated marketing centered on the individual, designed for the digital and data era. Under the theme "Further Evolution of Dual Funnel ~ Expanding Data Integration," we will introduce the overview of the "Data Clean Room" and the current state of "Dual Funnel Marketing for Consumer Goods."

    PDM® Practical Webinar 2020

    Series"People Driven Marketing® Practical Webinar 2020" Report [4/9]
    ブランディングの未来はどうあるべきか。DX推進に必要な4視点
    Marketing
    2020/12/01

    What should the future of branding look like? The four essential perspectives for driving DX.

    How can brands shine in the DX era? We discuss the four essential perspectives for brand transformation: "People," "Purpose," "Creativity," and "Data/Tech."

    PDM® Practical Webinar 2020

    Series"People Driven Marketing® Practical Webinar 2020" Report [3/9]
    電通的マーケティングDXの歩み、現在地、そして未来
    Marketing
    2020/11/27

    The Journey, Current State, and Future of Marketing DX at Dentsu Inc.

    PDM: People-Centric Integrated Marketing for the Digital & Data Era. We discuss the full scope of Dentsu Inc.'s Marketing DX (Digital Transformation) efforts, covering its history, current initiatives, and future outlook.

    PDM® Practical Webinar 2020

    Series"People Driven Marketing® Practical Webinar 2020" Report [2/9]
    ニューノーマル時代のマーケティング、三つの必須キーワードとは
    Marketing
    2020/11/20

    Three Essential Keywords for Marketing in the New Normal Era

    PDM: People-Centric Integrated Marketing for the Digital & Data Era. Dentsu Inc. is deepening the dual-funnel communication approach pioneered in PDM 3.0 into PDM 4.0, further enhancing it for consumers. Three key concepts: "Data Clean Room," "Accompanying DX," and "Data × CR."

    PDM® Practical Webinar 2020

    Series"People Driven Marketing® Practical Webinar 2020" Report [1/9]

    Most Liked Articles

    No most liked articles