That Company's Management Strategy

Is your "strategy" distorted?

Recommended by a friend who's a company president, I picked up Noriyuki Itami's "The Logic of Business Strategy (5th Edition)" (Nikkei Bunko). I couldn't find it on my home bookshelf, but I think I read an older version, and since it's the first "bunko" edition in the series, I started reading it casually. Turns out, it was quite the substantial work.

Sōo Yamada

【Continued】Local Gurgle

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The Work of "Messaging Partners" Supporting Top Management

Introducing the work of Dentsu Inc. Messaging Partners, our specialized team responsible for crafting corporate philosophies such as purpose, mission, vision, and values, as well as speechwriting for top executives themselves.

Keisei Takahashi

The Cutting Edge of "Messaging" That Supports the Power of Top Management's Words

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The day poop saves lives. The challenge of "poop-based drug discovery" to co-create the future of health.

Metagen Therapeutics is working on the social implementation of "poop-based drug development." We spoke with them about their concrete efforts toward realization and their future outlook.

Taku Nakahara, Ryo Sasaki

Poop-Based Drug Development

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Why hasn't there been a specialist in "the language of management" until now?

Introducing Dentsu Inc. Messaging Partners, a specialized team responsible for crafting corporate philosophies—such as purpose, mission, vision, and values—as well as speechwriting for top executives themselves.

Keisuke Nakayama

The Cutting Edge of "Messaging" That Supports the Power of Top Management's Words

171

What is Dentsu Live Inc.'s "Experience Design" as seen in the innovation hub "Shibusawa MIX"?

Taichi Wakayama of the Experience Design Department explains Dentsu Live Inc.'s "experience design," born from the fusion of events and space businesses, using the example of Saitama Prefecture's innovation hub, "Shibusawa MIX."

Taichi Wakayama

Events Can Contribute to BX! —Dentsu Live Inc.: Pioneering the Future with Expertise and Creativity

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Creating "Teams That Keep Growing" ~ How Economics, Human Sciences, and AI Can Drive Productivity Improvement ~

Focusing on digitalization and motivation—the keys to productivity improvement—we explore hints for boosting productivity through "talent management" and "supporting middle management."

Yosuke Yasuda, Michio Ochi, Nobuyuki Kaminaga, Rie Tanaka

【Global】Accelerating Sustainability & Circular Economy

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Transforming fan activities. What is the creative e-commerce MeeZium aims for?

MeSEUM, jointly developed by Fujifilm Business Innovation and Dentsu Inc., is a "creative e-commerce" service where fans can freely select official images to create their own photo books and goods on demand. Aaron Zu, MeSEUM's General Producer, discusses the service's objectives and future vision.

Aaron Zoo

Love what you love even more. Revolutionizing fan culture! Yuji Kida

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What defines a media outlet's editorial strength in building trust with readers in this era of information explosion? (Part 2)

Today, information is disseminated not only by mass media but also through owned media operated by companies and social networking services (SNS). Facilitated by Yuko Yoshiwa of dentsu Japan, a discussion on media neutrality and media literacy—essential in this era of information overload—was held with Takashi Yamawaki, Director of the SmartNews Media Lab; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc.

Takashi Yamawaki, Shota Tajima, Hira, Nunokawa, Yuko Yoshiba

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What is the editorial power of media that builds trust with readers in the age of information explosion? (Part 1)

In today's world, where information proliferates and anyone can become an information disseminator through the spread of social media, isn't the trust in media being questioned anew? To address this question, Yuko Yoshiba of dentsu Japan served as facilitator, while Takashi Yamawaki, Director of the SmartNews Media Research Institute; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc. discussed media editorial capabilities and the nature of information dissemination.

Takashi Yamawaki, Shota Tajima, Hira, Nunokawa, Yuko Yoshiba

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Poop as medicine. The future of health begins with "Gut Microbiome Donation."

Metagen Therapeutics works with "gut bacteria donors" who have excellent gut environments to obtain stool samples for medical research and drug development. We spoke with them about their vision for a society built through "poop donation."

Taku Nakahara, Ryo Sasaki

Poop-Based Drug Development

403

How to Increase Corporate Value from an Investor Perspective? Strategic IR Support Program "IR For Growth" (Part 2)

Currently, many Japanese listed companies trade below a PBR of 1.0x, compelling them to demonstrate sustainable corporate value growth to investors. Against this backdrop, dentsu Japan has launched its strategic IR support program, "IR For Growth." Mr. Katayama of Dentsu Inc., Mr. Numata of Dream Incubator Inc. and Dentsu Inc., and Mr. Kanie and Ms. Takahashi of DENTSU SOKEN INC. discussed the importance of enhancing corporate value in both financial and non-financial aspects, and the role of IR in building growth stories that resonate with investors.

Kyou Katayama, Kazutoshi Numata, Jun Kanie, Mai Takahashi

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How to Increase Corporate Value from an Investor's Perspective? Strategic IR Support Program "IR For Growth" (Part 1)

Against the backdrop of the Tokyo Stock Exchange's requests for PBR (Price Book-value Ratio) improvement and changes to the TOPIX (Tokyo Stock Price Index) selection criteria, IR activities are increasingly recognized as key to enhancing corporate value. Amid this trend, dentsu Japan has launched its strategic IR support program, "IR For Growth."Mr. Katayama of Dentsu Inc., Mr. Numata of Dream Incubator Inc. and Dentsu Inc., and Mr. Kanie and Ms. Takahashi of DENTSU SOKEN INC., all involved in the project, discussed the nature of the growth story investors expect from companies and the role of IR in enabling companies to achieve sustainable value creation.

Kyou Katayama, Kazutoshi Numata, Jun Kanie, Mai Takahashi

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Your beloved car becomes an advertising medium! Why CheerDrive's "Personal Car Advertising" is gaining attention

CheerDrive offers "personal car advertising," where consumers advertise companies and brands using their own vehicles. How did this new advertising style, where "consumers themselves become the advertising medium," come to be? We spoke with Masataka Hoshina, CEO of CheerDrive.

Masataka Hoshina, Kota Aoki, Ryo Sasaki

People who bring NEXT and NEW to society. Seed Growth Team

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TOPPAN Global Purpose Implementation Strategy. What is the "Culture" we've made visible by engaging the world?

TOPPAN Holdings launched the "TOPPAN's Purpose Special Site," a dedicated platform for the group's purpose. We created a video globally communicating the TOPPAN Group's purpose and produced content involving over 125 global employees, commemorating our 125th anniversary. Why did TOPPAN choose "content" as the core strategy to challenge global purpose permeation, especially when many companies struggle with this very issue?

Sato Keiichi, Shingo Watanabe, Kohei Morimoto, Eguchi Rumi

Purpose-Driven Employee-Involved Content

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[Participants Wanted] Do! Solutions Webinar: "How to Start Organizational Culture Transformation Without Procrastination" October 8

Do! Solutions, an information portal operated by Dentsu Inc. to solve business challenges, is recruiting participants for its webinar "How to Start Organizational Culture Transformation Without Procrastination: Practical Examples for Corporate Growth Hints," to be held on Wednesday, October 8.

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