The sixth installment of our lighthearted series in Dentsu Inc.'s News Four-Panel Idea: "Easy Prey" #006 "Littering...?"

From the planning unit "Iikamo" comes a four-panel comic idea to make your day just a little bit more fun.

Instead of saying "shotgun wedding," try "blessed union" – suddenly it sounds like a positive marriage.
Simply changing the wording can drastically alter the impression.
Littering, that eternal theme unchanged through the ages,
Instead of emphasizing the "casualness of the act" with phrases like "just toss it,"
"Ego," a word that emphasizes the "guilty feeling,"
wouldn't it be a much more effective deterrent?
You could also try calling "last-minute boarding" "ego boarding" and apply this idea in various other ways.
Maybe there are problems around you that could be solved with the power of words.

#005 "Shopping...?"
#004 "Walking while using your phone...?"
#003 "What about waiting times at hospitals...?"
#002 "Sunday evenings...?"
#001 "Children's Day is...?"

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Easy Prey A unit of four planners who say they want to make the world a little happier with the power of ideas, but might just be a bunch of ducks who love brainstorming as an escape from reality. For any encouragement, criticism, or inquiries, please contact us here ( iikamo@dentsu.co.jp ).