"Milan Expo" Outline of Japan Pavilion Exhibition Finalized

On November 5th, approximately six months before the opening of the "2015 Milan International Exposition" (Expo Milano, May 1st - October 31st) in Milan, Italy, a press conference was held at the Japan Trade Promotion Organization (JETRO) in Minato Ward, Tokyo, outlining the Japan Pavilion (Lead Ministries: Ministry of Agriculture, Forestry and Fisheries; Ministry of Economy, Trade and Industry; Supporting Ministry: Ministry of Land, Infrastructure, Transport and Tourism; Participating Organization: JETRO). Minato Ward, Tokyo. The Expo's theme is "Feeding the Planet, Energy for Life."

 

At the outset, Tatsuya Kato, the Japanese Government Representative, reported, "Construction of the Japan Pavilion is progressing as planned. Infrastructure around the site, including a new railway station, is also being developed, and the local Expo mood is sure to grow." He also suggested that next year, in addition to the Expo, a substantive agreement on the Japan-EU Economic Partnership Agreement is expected. Furthermore, 2016 marks the 150th anniversary of the Japan-Italy Treaty of Amity and Commerce, with commemorative events planned, suggesting that cultural and people-to-people exchanges will become increasingly active.

Concept images for each corner

 

 
 	Producer Naito

Jun Naito, Exhibition Producer for the Japan Pavilion (Director, Event & Space Design Bureau, Dentsu Inc.), revealed that to provide an awe-inspiring experience even for discerning visitors, he has invited Japan's top creators active globally to participate. The exhibition will be handled by a consortium of Nomura Kogei and Tansei.

Inside the pavilion, themed sections such as "Harmony," "Diversity," "Legacy," and "Innovation" will be set up, enabling sensory and interactive experiences through the latest video technology. Under the Japan Pavilion's theme "Harmonious Diversity - Coexisting Diversity -", visitors will embark on a "Far-Reaching Journey Around Food". The pavilion will also showcase the appeal of Cool Japan, including manga, animation, and fashion. Furthermore, a participatory theater offering live performance shows will be featured.

 		 
 	From left: Representative Kato, Mr. Nara, Toshiaki Sugiyama, PR & Event Producer	 

 

Adjacent to the restaurant and food court on the second floor of the Japan Pavilion, an event plaza will host approximately 40 organizations—including local governments, associations, and NPOs—presenting events showcasing Japanese food, traditions, and culture throughout the exhibition period.

Mr. Nara Munehisa, Head of the Urasenke Kyoan School, who will lead the inaugural event (May 1-5), attended the press conference and explained the details. Titled "The Way of Tea - A Portal to Japanese Culture," the stage recreates part of a tea room space. Participants will be served actual tea and sweets, providing an opportunity to experience the tea ceremony firsthand. Mr. Nara stated, "I am delighted to introduce this spiritual culture, which we can be proud of to the world, to many people. I hope they will feel the spirit of hospitality, not just the food and drink."

Japan Pavilion Official Website: www.expo2015.jp

Related Articles:
Local Governments Plan "Food" Events at Japan Pavilion for 2015 Milan Expo[2014.08.12]
Operator Selected for Japan Pavilion Restaurant at Milan Expo[2014.06.17]