Dentsu Inc. Establishes New Company 'Dentsu Digital Inc.' to Accelerate Growth Strategy ― Aiming to Become a Leading Company in Digital Marketing

On April 19, Dentsu Inc. announced the establishment of a new digital marketing specialist company, Dentsu Digital Inc., effective July 1, to accelerate its growth strategy in the digital domain.

With the evolution of digital technology significantly changing consumer behavior, companies are now focusing efforts on organically linking the various stages of the marketing process—previously handled individually—to maximize effectiveness and efficiency.

In response, within Japan's advertising expenditure, internet media has grown to become the second-largest advertising medium after television. Furthermore, digital marketing-related markets not included in the advertising market, such as IT consulting, big data analysis, and e-commerce support, are expanding significantly.

Against this backdrop, the new company "Dentsu Digital Inc." will collaborate with Dentsu Group companies to accelerate capturing demand not only in the existing advertising market but also in the expanding digital marketing market.

Specifically, the new company will possess various capabilities in digital marketing, including "consulting," "development and implementation," and "operation and execution support." It will provide integrated solutions for supporting client companies' digital transformation, covering the entire customer journey from prospect discovery and customer acquisition to CRM, as well as support for building the platforms underpinning these solutions.

Furthermore, by accelerating investment activities and technological development to maintain cutting-edge capabilities, along with acquiring and nurturing specialized digital marketing talent, the company aims to become a leading digital marketing company in both name and reality.

The new company will also incorporate the in-house "Digital Marketing Center," "Dentsu Inc. e-Marketing One" (which has supported client companies in planning "new ways to sell in the digital age" and building business models), and "Nextedge Dentsu" (which has primarily supported client companies' business expansion in the digital performance marketing domain).

The new company is expected to provide the following main services:

 

■Primary Services Offered by the New Company

1. Digital Transformation Services
・Marketing Process Innovation
・Marketing Ecosystem Development
・Marketing ROI Enhancement
・Experience Design

2. Customer Journey Services
・Marketing Automation
・Web Integration
・Performance Marketing
・Digital Advertising Management
・Direct Marketing
・Social Media Marketing
・Content Marketing
・Mobile/App Marketing
・CRM Solutions
・E-commerce Solutions

3. Technology and Data-Related Services
・Data Platform/Marketing Platform Development
・Marketing Technology/AI/IoT-Related Services

＜New Company Overview＞
・Company Name: Dentsu Digital Inc.
・Location: 1-8-1 Higashi-Shinbashi, Minato-ku, Tokyo (within Dentsu Inc. Headquarters Building)
・Capital: 440 million yen (planned)
・Shareholding Ratio: Dentsu Inc. 100%
・Officers: Representative Director and CEO: Toshiya Oyama (currently Executive Officer, Dentsu Inc.)
                        President and COO: Yoshito Maruoka (Current Head of Dentsu Digital Inc. Marketing Center)
・Date of Establishment: July 1, 2016 (Scheduled to commence operations on the same day)
・Number of Employees: 600 (planned)

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/0419-008743.html