Now more than ever in this remote era, "Management that lets you hear the voices."

Dentsu Inc. Business Design Square (BDS) and Future Creative Center, with technology provided by Voicy—which designs new experiences through voice and technology—have developed " KOELUTION," a service that supports solving corporate management challenges through "voice."

As part of this service package, we offer "KOELUTION For Inner DX" to drive DX in internal communication through audio content, and "KOELUTION For Recruiting" to build engagement with prospective hires and new employees.

Internal communication is becoming increasingly sparse

This spring, in our own survey of 20 executives, 15 responded that "there are challenges with internal communication." Among these, "communication between management and employees" and "communication between departments/organizations" were identified as key problem areas.

As remote work has become more prevalent during the pandemic, many companies are likely experiencing a weakening of internal communication.
"Management philosophy and policies aren't reaching employees"
"There is no channel to convey frontline voices to management"
"Lack of information sharing between departments/divisions"
To address all these communication breakdowns, we developed the voice solution "KOELUTION" as a service that, true to its tagline, enables "Management that hears the voice."

KOELUTION utilizes the Voicy audio platform. By having executives and employees themselves act as personalities to deliver authentic "voices of management" and "voices of employees," it enables communication that conveys warmth and humanity—something text alone cannot fully achieve.

By deliberately using audio only, we expect to enhance understanding of the information and increase familiarity with the speaker compared to text. Furthermore, unlike video, it requires no complex editing. Updates can be made easily via a dedicated app on a smartphone, even while commuting. With the proliferation of hardware like smart speakers and wireless earbuds increasing "available listening time," listeners can engage in "listening while doing other tasks," such as working, by simply tuning in with their ears.

As our first service offering, we've launched "KOELUTION for Inner DX," specialized for internal corporate communication. While DX (Digital Transformation) might sound impersonal, the "voice" medium uniquely conveys content, tone, atmosphere, and emotion that only the speaker can express. We see it as warm DX that transmits human warmth.

Unique service flow, including the "Corporate Appeal Rediscovery Assessment"

KOELUTION provides a service structured in three main steps.

First, STEP 1 involves conducting the "Corporate Appeal Rediscovery Diagnosis." Using our proprietary "100 QUESTION" tool, we inventory the company's appeal and analyze challenges, then formulate a diagnostic report.

For example:
"Are there any annual events that have become firmly established within your company?"
"If there are legendary employees who symbolize the company, please name three."
Through questions like these, we uncover the company's philosophy and history. This helps us discover angles for the audio content to be distributed and identify who should be the speakers.

STEP 2 involves establishing an editing and planning team within the client company to develop a "voice program schedule." Since continuous content delivery is crucial, we may form cross-functional teams as needed or have PR/HR personnel lead the effort.

Dentsu Inc. creators then provide support down to details like "what to name the channel" and "what to discuss in the launch episode." Voicy also participates as a technical support team. This three-way operational structure involving the client company, Voicy, and Dentsu Inc. is key.

STEP 3 involves monthly reporting, delivering fixed-point reports for each broadcast and chapter that track completion rates and drop-off points. Detailed data on monthly listener growth/decline and playback time changes is collected and reported, enabling you to leverage this for future content distribution.

Tackling new recruitment challenges born from remote work

Now that recruitment communication functions as corporate communication, Dentsu Inc.'s creativity should extend into the recruitment domain. That's why we are tackling creative development in recruitment.

In the summer of 2020, due to the impact of COVID-19, opportunities for company information sessions and internships for new graduate recruitment plummeted compared to previous years. To leverage the strengths of online platforms and create an initiative that addresses regional disparities in job hunting, we collaborated with Encourage, an NPO supporting career education, to plan and develop " 47 INTERNSHIP ". We selected one student from each of Japan's 47 prefectures, enabling 47 students to participate in a multi-company joint online internship.

During this process, HR professionals highlighted a growing challenge: building engagement with students who had received tentative job offers. The inability to meet in person due to COVID-19 reduced both the quantity and quality of communication before and after joining the company. This structure made it difficult to alleviate the anxieties of prospective hires and new employees, leading to offer rejections and early resignations among new hires.

Therefore, in collaboration with RECCOO, with whom Encourage has a comprehensive business partnership, we launched "KOELUTION For Recruiting" as the second installment of our service package. This service promotes engagement building with prospective hires and new employees.

We envision this service bridging the gap between companies and prospective/new hires by enabling not only corporate-side distribution but also participation and distribution by the prospective/new hires themselves as personalities.

Moving forward, KOELUTION plans to continue providing "voice" solutions for communication challenges between all people, between people and organizations, and between organizations themselves.

KOELUTION Release:
Developed "KOELUTION," a service that solves corporate management challenges through "voice."