Do! Solutions Webinar: "Three Key Points to Focus on in B2B Marketing" - October 7 (Participants Sought)
Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "Three Key Points to Master in B2B Marketing," scheduled for October 7.
With the advancement of digital technology, many companies are attempting to reform sales and marketing for their B2B businesses using various strategies and tools such as demand generation (account-based marketing and inbound marketing) leveraging MA, inside sales, and customer success.
However, many of these efforts end in failure. What is the fundamental reason these new approaches aren't working? A B2B strategy consultant with over 10 years of experience supporting more than 100 B2B marketing cases since 2012 will present the three essential points you must grasp.
Three Essential Points for B2B Marketing
B2B Marketing Strategy Support
【Seminar Overview】
Date & Time: Thursday, October 7, 14:00–15:30
Fee: Free
Format: Zoom Webinar
Registration Deadline: Monday, October 4, 5:30 PM
Capacity: First 500 registrants
*This seminar is intended for customers in the Chubu region.
※In addition to the recording of the B2B seminar held in May 2021, we will also deliver it via live streaming
■Click here for registration and seminar details
【Program】
Chapter 1: Characteristics and Trends of B2B
Chapter 2: Three Success Factors for Effective Demand Generation
Chapter 3: Demand × Brand
【Speaker Profile】
Dentsu Inc. Business Consultant/Solution Planner
Toshinari Umeki
After working in marketing and sales departments, assumed current position in 2020. Since 2012, has primarily handled consulting and brand/demand strategies for B2B businesses across over 100 domestic and international companies in semiconductors, materials, IT products, PCs, smartphones, etc. Supports organizational development by leveraging customer purchase data analysis to implement on/off initiatives, introduce DX tools like MA/SFA/CDP, and build inside sales and customer success frameworks. Leads the Dentsu Group cross-project "Dentsu B2B Initiative."
Dentsu Inc. 中部支社ビジネスクリエーション局デジタルビジネス部長
Kiyohiko Kimura
After working as a TV advertising planner and in client-facing sales roles, he was seconded to CCI and Dentsu Digital Inc. before assuming his current position in 2019. His support scope spans from advertising operations to data-driven customer nurturing and relationship building. He currently supports clients in the Chubu region with digital advertising and digital solutions.
Was this article helpful?
Share this article
