[Call for Participants] Do! Solutions Webinar "Breakthroughs in Business Through Co-creation with Athletes! Featuring Dai Tamesue" - January 27
Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for the webinar "Collaborating with Athletes to Bring Breakthroughs to Business," scheduled for January 27.
Top athletes, who have pushed past their limits through rigorous training and self-discipline, bring unique perspectives to daily life and society. Combining these perspectives with Dentsu Inc.'s planning expertise, honed through involvement in diverse corporate projects, can create new breakthroughs for business challenges.
The featured speaker is Mr. Dai Tamesue, CEO of Athlete Brains. Together with Mr. Tamesue, we will explore case studies from sports to explain the methodology for transforming athletes' "knowledge" into business breakthroughs.
Do! Solutions Webinar ~2022.1~
New Year Special Feature: "Track and Field Legend" Dai Tamesue Speaks!
Co-creation with Athletes to Bring Breakthroughs to Business
【Overview】
Date & Time: Thursday, January 27, 14:00–15:00
Fee: Free
Format: Zoom Webinar
Registration Deadline: Monday, January 24, 17:30
Capacity: First 500 registrants
■Click here for registration and seminar details
【Program】
Chapter 1: What is a Breakthrough?
Explaining what a breakthrough is using examples from sports.
Chapter 2: An Athlete's Potential
What defines a top athlete? Introducing the three perspectives top athletes possess.
Chapter 3: Introducing Athlete Brains
Introduces "Athlete Brains," a group formed to solve corporate and societal challenges using athletes' practical knowledge, along with examples of co-creation with companies.
Chapter 4: Cross Talk: Athletes and Creators
The power of Dentsu Inc. creators as seen by athletes, and the power of athletes as seen by Dentsu Inc. creators. A cross-talk between athletes and creators.
【Speaker Profiles】
Deportare PartnersCEO / Athlete Brains Representative / Former Track and Field Athlete
Dai Tamesue
Born in Hiroshima Prefecture in 1978. First Japanese medalist in a sprint event at a world championship. Holder of the Japanese record in the men's 400m hurdles (as of December 2021). Currently engaged in writing and company management. Representative of Deportare Partners. Director of Shin-Toyosu Brillia Running Stadium. Runs the YouTube channel Tamesue Academy. UNITAR Goodwill Ambassador.
Major publications include "Winning Alone," "The Philosophy of Running," and "The Power of Giving Up."
Dentsu Inc. Creative Strategist / Business Developer / Facilitator
Akimichi Hibi
After joining Dentsu Inc., worked in the Strategy Planning Bureau and Sales Bureau before gaining experience in specialized departments like Internal Marketing and Experience Marketing. A lifelong sports enthusiast with personal experience as a player in the top league of corporate American football.
Using facilitation as his strength, he has been involved in brand development and service development for various companies. He has also led multiple new business development projects at Dentsu Inc. He is a Certified Management Consultant for Small and Medium Enterprises. He also serves as a university lecturer and an idea training instructor for companies.
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