Dentsu Inc. and rinna begin collaboration to provide corporate solutions using AI characters / Trial implementation of app at NETZ TOYOTA Obihiro and NETZ TOYOTA Toyama
Dentsu Inc. and rinna, which researches, develops, and provides AI character services, have begun collaborating on the development and provision of a new corporate solution utilizing AI characters. This solution combines Dentsu Inc.'s AI natural conversation platform "Kiku-Hana" with rinna's corporate platform product, the "Rinna Character Platform."
Furthermore, using this solution, Toyota Motor Corporation, Dentsu Inc., and rinna have commenced trial operations of a jointly developed service at select Toyota dealerships.
■Toyota dealerships where the service is available:
・NETZ TOYOTA Obihiro
・NETZ TOYOTA Toyama
The service being trialed this time provides multiple content options—including games, fortune-telling, quizzes, and casual conversation—through interactions with the AI character "That's-kun," built using "Kiku-Hana" and the "Rinna Character Platform." Customers visiting dealerships can freely access the service from within the store during wait times for vehicle inspections or oil changes and enjoy the content. Additionally, dealerships can collect and analyze customer insights through casual conversation, leading to improved service quality and customer satisfaction.
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