[Call for Participants] Do! Solutions Webinar "The Potential of E-Commerce in Regional Economic Revitalization" - February 2

Dentsu Inc.'s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "The Potential of E-Commerce in Regional Economic Revitalization," to be held on February 2.

While consumer interest in regional specialty products is growing, few local governments and regional businesses are currently utilizing e-commerce as a sales channel for these products. To capture consumer demand and revitalize regional economies, expanding sales channels through e-commerce is crucial, alongside traditional offline channels.

This seminar by the "EC Research Institute for Regional Development" targets local government officials interested in expanding sales channels for regional specialties. It will cover the current state of domestic e-commerce and explain Dentsu Inc.'s proprietary research on purchasing patterns for regional products. Additionally, e-commerce site operators and e-commerce consultants will be invited to discuss the characteristics of various e-commerce platforms, promotional strategies for e-commerce, and the development of regional businesses.

News release regarding the "EC Research Institute for Regional Development" is available here

[Overview]
Date & Time: Wednesday, February 2, 14:00–15:30
Fee: Free
Format: Zoom Webinar
Registration Deadline: Monday, January 31, 17:30
Capacity: 500 participants

■Register and view seminar details here

【Program】

Part 1: Introduction to the "EC Research Institute for Regional Development"
Overview of this project.

Part 2: Expanding EC Potential and Actual Purchasing Trends for Regional Specialty Products
Presentation on the state of domestic e-commerce and purchasing trends for regional specialty products revealed by our independent survey.

Part 3: Panel Discussion with E-Commerce Site Operators
Discussion on each site's characteristics, sales promotion in e-commerce, and nurturing local businesses.

【Speaker Profiles】

Director, E-Commerce Research Institute for Regional Development
Dentsu Inc.
Chief Solution Director, Business Transformation Division
Junichi Kanno
Extensive experience as a lead planner for local government and public agency projects specializing in e-commerce. Has handled projects for Fukushima Prefecture, Oita Prefecture, and the Ministry of Agriculture, Forestry and Fisheries.
Beyond local government projects, primarily handles collaborations between consumer goods manufacturers, food manufacturers, and distribution companies (including e-commerce), point operators, and digital payment providers, as well as clients' new business development projects.