[Call for Participants] Do! Solutions Webinar: "The Potential for Sustainability Business Through Co-Creation with Generation Z" - November 10

Dentsu Inc.'s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "The Potential of Sustainability Business Through Co-Creation with Generation Z," to be held on Thursday, November 10.

Generation Z, often called sustainability natives. Companies and brands are beginning to move beyond the "phase of understanding Generation Z" to the next step: "the phase where Generation Z, different generations, and companies come together to create platforms for social change and new products/services."

This webinar will explore how companies and Generation Z can co-create for sustainability action, drawing insights from the differences between Japanese Generation Z and their peers in other countries, and considering the distinct missions of corporate CSR and business departments. It will also introduce relevant solutions from the Dentsu Group.

"Generation Z": The generation born between 1997 and 2009 (currently in their teens to early twenties as of 2022)

 

【Overview】
Hosted by: Dentsu Inc. Japan Network Sustainability Promotion Office / Dentsu Inc. TeamSDGs
Date & Time: Thursday, November 10, 3:00 PM - 5:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, November 7, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Session 1: 3:00 PM -
How Generation Z Engages with Society
～Japan as Seen in DENTSU SOKEN INC. & Dentsu Inc.'s 'Change Maker Survey (5 Cities)'
DENTSU SOKEN INC. Researcher Akane Wakasugi
Dentsu Inc. Global Business Center, Rie Tanaka

Session 2: 15:30–
Hints for Co-Creation Between Gen Z and Companies
Yahoo Japan Executive Officer, Head of SR Promotion Division, Shuichi Nishida
Masataka Abe, Graduate School of Frontier Sciences, The University of Tokyo
Kanazawa University Student Team "Wakokoro" - Eko O
Dentsu Digital Inc. Digital Native Room, Yuta Matsuzaki

Session 3: 16:30 ~
The Era of Reverse Consulting
Considering Sustainable Business and Organizations from a Gen Z Perspective
Shotaro Hisashi, Representative Director, NEW STANDARD
Dentsu Inc. TeamSDGs Project Leader Rie Takeshima

【Speaker Profiles】

Shuichi Nishida, Executive Officer & Head of SR Promotion Division, Yahoo! JAPAN
Joined Yahoo! JAPAN in 2004. Served as head of the Yahoo! JAPAN homepage, leading its first-ever full-scale redesign. Launched the "Search for 3.11: Search is Support" campaign, combining search functionality with support for the Great East Japan Earthquake recovery. After serving as Head of the Search Business Division, assumed current position in April 2017.

NEW STANDARD Representative Director 
Shotaro Kushii 
Driven by the purpose "This world should be much bigger," he engages in creation, management, and research. His expertise lies in design thinking and meaning innovation. After working at foreign IT companies and as a social entrepreneur, he founded TABI LABO (now NEW STANDARD) in 2014.

The University of Tokyo Graduate School of Frontier Sciences 
Masaki Abe 
Born in 1998 in Saitama Prefecture. A homestay in Benin during his second year of high school sparked his realization of technology's penetration and potential in Africa. In April 2017, he studied African politics and conflict at Keio University's Faculty of Policy Management, learning basic drone operation and data utilization through the Drone Research Club. From July 2018, he studied abroad at the National University of Abomey-Calavi in Benin. He conducted fieldwork and held drone workshops at elementary schools in both Benin and Rwanda. Since October 2021, I have been pursuing a master's degree in International Cooperation Studies at the Graduate School of Frontier Sciences, University of Tokyo, researching poaching in Africa and wildlife damage control in Japan. Additionally, as a part-time staff member at the Ashinaga Scholarship Foundation, I provide information to high school students aiming for university and participate in projects to increase their enrollment rates. Currently, I am a regular commentator on TOKYO MX's "Jun Hori Morning FLAG."

Kanazawa University, Faculty of Humanities and Social Sciences, Department of International Studies, 3rd Year
Student Team "Wakokoro"
Eko Ōtori (おおとり えこ)
Born in 2001, from Gifu Prefecture. In the fall of her first year of university, she met Ōtori Wako in a trampoline class, and together they formed the student team "Wakokoro," aiming to realize a society kind to both people and the planet. They are active with the desire to create opportunities to think and act in a fun and positive way towards social issues that have no clear answers. Activities include selling soups made with irregularly shaped vegetables that are kind to both the body and the global environment, and planning and hosting "SDGs Job Hunting Events" that bring together companies and students around SDGs themes to create new job-hunting opportunities. Additionally, as a bi-weekly Friday personality on Ishikawa TV's "Live news Itto," she hosts the "Let's Learn SDGs" segment, interviewing companies, organizations, and individuals contributing to society and local communities, and sharing their appeal.

, Researcher, DENTSU SOKEN INC. Akane Wakasugi
Joined DENTSU SOKEN INC. in 2022. Responsible for domestic and international research and seminars on mental health, ethics, and social transformation. Currently enrolled in the Graduate School of Arts and Sciences at the University of Tokyo, conducting research in the field of philosophy.

Dentsu Digital Inc.
Digital Native Room / YNGpot. Co-Representative
Dentsu TeamSDGs SDGs Consultant
Yuta Matsuzaki
Focusing on themes such as education, healthcare, and regional revitalization, he has been involved in launching businesses and organizations for companies, NPOs, and general incorporated associations tackling social issues since his student days. After joining Dentsu Inc., he worked end-to-end on projects starting from marketing/brand strategy, encompassing CM/promotion/PR/service design/UXUI design. Other initiatives include establishing the cross-functional internal organization "Dentsu Japanimation Studio". Since 2020, seconded to Dentsu Digital Inc. Supports major corporations in new business development, customer experience design, and service design. Also established and concurrently managed the new 'Digital Native Room' department in 2021. Provides solutions specialized for digital natives, including strategies targeting Generation Z.

Dentsu Inc. Chief Communication Director
Dentsu Inc. Team SDGs Project Leader / SDGs Consultant
Dentsu Group DJN Sustainability Promotion Office
Rie Takeshima
Handles everything from strategy formulation to campaign development, website and event creation, and store development. Engages in communication planning for products and services across diverse client sectors including government communications, environment, tourism, regional revitalization, corporate culture transformation, childcare, education, finance, leisure, and sports. As part of Dentsu Inc. TeamSDGs, conducts consumer surveys and provides information on SDGs while developing solutions and offering business support for various stakeholders.

Dentsu Global Business Center
Dentsu TeamSDGs SDGs Consultant
Dentsu Group DJN Sustainability Promotion Office
Rie Tanaka
After launching Dentsu Inc. Wakamon, established Dentsu Mama Lab in Asia and provided various consulting services including product development and CX. Subsequently seconded to a consumer goods manufacturer's data science division, leading digital marketing framework design and implementation support. Since 2019, responsible for Asia's Generation Z and COVID-19 country situation reports at current bureau. Since 2021, she has collaborated with DENTSU SOKEN INC. to lead international research projects, including the "16-Country Sustainable Lifestyle Awareness Survey" and the "Change Maker Survey (5 Cities)."