[Call for Participants] Do! Solutions Webinar: "Strategies for Capturing Chinese Tourists Visiting Japan: Insights from the Latest Data from Ctrip and Dentsu Inc." - July 6

Dentsu Inc.'s problem-solving marketing information site Do! Solutions is recruiting participants for its webinar "Must-See for Inbound Tourism Managers! Strategies for Capturing Chinese Tourists to Japan Based on the Latest Data from Ctrip and Dentsu Inc.," to be held on Thursday, July 6.

Since the start of 2023, the number of tourists visiting Japan from overseas has been rapidly recovering. While the recovery in tourist numbers from China has been slower, the recent easing of entry restrictions between Japan and China, the resumption of visa issuance, and the restart and increase of direct flights have laid the groundwork for recovery.
 
This webinar features the Head of Brand Marketing and Advertising at Trip.com Group, operator of China's largest travel service Ctrip. They will explain the latest trends and insights regarding Chinese domestic interest in overseas travel. Furthermore, drawing on Dentsu Inc.'s extensive experience and track record, we will introduce data, marketing, and media solutions for capturing inbound demand from Chinese visitors to Japan.

【Overview】
Date & Time: Thursday, July 6, 14:00-15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, July 3, 17:30
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Part 1
Latest Trends in Overseas Travel Demand in China Post-Zero-COVID Policy
Based on Ctrip's extensive user data and surveys as China's largest OTA (Online Travel Agent), this session provides detailed insights into the rising enthusiasm for overseas travel within China and its trends. It also introduces Ctrip's advertising and marketing solutions applicable to Japan's inbound tourism.
Wang Miaocong, Head of Brand Marketing & Advertising, Trip.com Group

Part 2:
Trends and Insights on Chinese Overseas Travel Intentions
Introducing the latest trends and insights among Chinese outbound travelers captured from Dentsu Inc.'s diverse data sources.
Masaki Iwata, Senior Business Development Director, Dentsu Inc.

Part 3
Marketing and Media Solutions for Capturing Inbound Demand from Chinese Visitors to Japan
Introducing effective data, marketing, and media solutions for capturing inbound demand from Chinese tourists visiting Japan, developed in collaboration with Dentsu Inc. China.

【Speaker Profile】

, Head of Brand Marketing Advertising Business Unit, Trip.com Group Wang Miaocong
Former Chief Operating Officer (COO) of Longyun, a Chinese marketing communications company. Successfully led the core business division through transformation and upgrading, actively driving the company's listing on the Shanghai Stock Exchange's A-share market and its subsequent development. Subsequently joined BabyTree, China's leading parenting and family life vertical platform, as Vice President of Commerce. Responsible for the overall construction of BabyTree's commercialization platform and brand business innovation to enter the young family market. Joined Ctrip in 2020 as Head of Brand Marketing Advertising for the Group Marketing Department, responsible for the commercialization of Ctrip's brand advertising business and building the advertising traffic ecosystem. Over the past three years, he pioneered Ctrip's brand marketing and drove the upgrade of collaborative models for diverse client types. He leads the team to not only achieve sustained revenue growth but also elevate Ctrip's commercial recognition within the industry and build more replicable commercial revenue models.

Dentsu Inc. Senior Business Development Director
Masaki Iwata
Based at Dentsu Inc.'s Global Business Center, supporting clients' overseas projects and Dentsu Inc.'s regional offices. Leverages extensive networks within and outside the group across APAC markets to develop Dentsu Inc.'s cross-regional services and deliver client solutions. Since joining the company, he has been responsible for strategy, planning, production, and operations in areas related to digital transformation, including promotion, service development, and commerce. Leveraging his six-year experience stationed at Dentsu Inc.'s overseas office in Shanghai, China (2016-2022), he has implemented multiple cross-border projects from Japan since 2023. He is the lead developer on the Japanese side for this service development.

Trip.com Group Senior Vice President (
) Wang Wei
Joined the company in 2002, serving as head of group financial management, procurement management, real estate management, offline marketing, and government cooperation projects. Transformed multiple departments into high-growth, competitive core divisions within the group. Also participated extensively in major group procurement, strategic alliances, and investment-related operations. Currently serves as the overall head of resource cooperation projects with domestic governments, resource cooperation projects with overseas governments, and cross-industry brand tie-up teams for key accounts. He is an expert in resource integration within the travel industry.

Dentsu Inc. China Chief Executive Officer（最高経営責任者）
Deric Wong
As Chief Executive Officer (CEO) of Dentsu Inc. China, he oversees all strategic business operations, including digital transformation, service & product innovation, and talent management. He also oversees Dentsu Inc.'s three service lines: Media, Creative, and Customer Experience Management. Leading a team of over 3,000 employees across five offices in Shanghai, Beijing, Guangzhou, Nanjing, and Wuhan, he delivers sustainable, integrated solutions to clients.