[Call for Participants] Do! Solutions Webinar "The Cutting Edge of Plastic Recycling and Sustainable Consumption" - September 7

Dentsu Inc.'s business solutions information portal, Do! Solutions, is recruiting participants for its webinar "Circular Economy: Together with Consumers! The Frontiers of Plastic Recycling and Sustainable Consumption," to be held on Thursday, September 7.

Moving forward, corporate activities must align with the circular economy—an economic framework aiming for zero waste by designing products with collection and recycling in mind from the outset. To overcome challenges such as "collection and recycling costs," "difficulties in building collection networks or collecting materials," and "collection not leading to subsequent purchases and thus failing to generate revenue," platform-based solutions and digital transformation (DX) for collection and recycling are essential.

This webinar features a keynote speech by Pantec Executive Officer Yano on the latest trends in "Plastic Recycling," followed by an introduction to the latest customer survey results and developed solutions for business practices and initiatives toward the "Circular Economy."

【Overview】
Date & Time: Thursday, September 7, 14:00 - 15:20
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, September 4, 17:30
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Keynote Speech
Latest Trends in "Plastic Recycling"
~What Companies Must Know to Enable Resource Circulation of Plastics~
As part of GX, the promotion of plastic resource recycling, known as "Kaipla®︎," is required. We will explain the challenges facing Japan, which lags significantly behind environmentally advanced countries in Europe, and the key points necessary for promoting "Kaipla®︎."

GX: Abbreviation for Green Transformation. Initiatives advocated by the Ministry of Economy, Trade and Industry toward a decarbonized society.
Kanpura®: A registered trademark of Pantec. For details, click here.

 

Session 1
What is a "Sustainable Customer"? New Business Opportunities Created by the Next Generation of Customers
To practice "sustainability management," it is important to not only consider the logic of industry and companies, but also to implement initiatives that align with changes in consumer awareness and behavior. This session explains the key next-generation customer group: "sustainable customers."

Session 2
A Circular Platform Integrating "Collection/Recycling" and "Sales Promotion"
As corporate activities expand from the traditional "make and sell" model to encompass "make, sell, collect, and recycle," this session explains the background and overview of developing a circular platform that integrates "collection and recycling" (e.g., of empty containers) with "sales promotion."

【Speaker Profile】

Takumi Yano
After working in sales for a multilayer film manufacturer, he joined Pantec. Serving customers across diverse industries—including chemical manufacturers, molding companies, foreign brands, furniture/interior goods, cosmetics, and baby products—he provides tailored solutions addressing customer challenges, engaged in total plastic recycling production. He also develops schemes for challenging plastic recycling issues, such as material recycling of composite plastics and in-store collection programs. Recently, he has focused on business development and DX initiatives based on Pantec's experience and knowledge, aiming to strengthen efforts to connect fragmented supply chains. He was appointed as an Executive Officer of the company in July 2023, concurrently serving as Head of the Domestic Marketing Group.

Dentsu Inc. Sustainability Business Designer
Miho Hotta
After working as a product designer for a major electronics manufacturer, she oversaw product design and UX design at a telecommunications company. She then served as a manager for product branding, marketing, and PR targeting the Japanese market at a global manufacturer. Since joining Dentsu Inc., she has worked as a circular economy specialist. She has received numerous awards, including the iF Product Design Award, red dot design award, and Good Design Award. HCD-Net Certified Human-Centered Design Specialist, Japan Ergonomics Society Certified Ergonomics Specialist. Good Design Award Judge for 2022 and 2023.

DENTSU PROMOTION PLUS INC. DENTSU PROMOTION PLUS INC., Digital Promotion Producer
Kunji Suwa
For over 20 years since joining the company, he has been involved in planning and executing promotions across all areas for major beverage manufacturers, automakers, and home appliance manufacturers. He specializes in CX design that creates optimal customer experiences rooted in client challenges. Most recently, he led a team responsible for developing and implementing digital promotions utilizing platform providers like LINE.