[Participants Wanted] Do! Solutions Webinar "Solving Society's Challenges with Gamification" - November 8

Dentsu Inc.'s business challenge-solving information portal, Do! Solutions, is recruiting participants for its webinar "Solving Society's Challenges with Gamification: How to Create Fun and Rewarding Experiences People Can't Help But Engage With," scheduled for Wednesday, November 8.

Marketing has entered an era focused on strengthening customer engagement. Beyond mere information provision, it is increasingly desired that brand touchpoints become "fun and rewarding experiences" from the customer's perspective. Meanwhile, initiatives utilizing "gamification" are gaining attention for their potential to provide customers with "experiences they can't help but enjoy," fueling high expectations for their application in the CX (Customer Experience) domain.

This webinar welcomes SEGA XD CO., LTD., a leader in solving challenges through "Gamification," to unravel its concepts and mechanisms while introducing concrete case studies.

【Overview】
Date & Time: Wednesday, November 8, 14:00 - 15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Thursday, November 2, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details
 

【Program】

Chapter 1
The CX (Customer Experience) Domain: Building Deeper Relationships with Customers
Marketing is entering an era of enhanced engagement. What constitutes a "delightful experience" for customers at brand touchpoints? We explain Dentsu Inc.'s perspective on the current state of CX.

Chapter 2
The Secret Behind Experiences You Can't Help But Engage With: What is "Gamification"?
Gamification applies the "know-how to motivate people" cultivated in games to non-game domains. This chapter explains its concepts and mechanisms.

Chapter 3
Case Studies: Solving Challenges with Gamification
We introduce concrete examples of gamification that can be applied in any scenario facing business challenges—not limited to apps or web browsers, but ranging from board games to experiential events.

【Speaker Profile】

, Director, Executive Officer, COO, SEGA XD CO., LTD. Manato Ito
A gamification designer who creates experiences that make people want to engage. HCD-Net Certified Human-Centered Design Specialist / Certified ScrumMaster®.
MarkeZine Series: SEGA XD CO., LTD. on "Action-Centered Design" Mechanisms That Move Users

 
About SEGA XD CO., LTD. ... A joint venture between SEGA and the Dentsu Group. Corporate website here

 

Dentsu Inc. Experience Planner
Shin Miyaguchi
Based in the CX Planning Center, driving experience design that creates customer engagement. Responsible for planning live experiences that fuse physical and digital elements.