[Participants Wanted] Do! Solutions Webinar: "What is One ID Marketing? Increasing and Nurturing Fans for Companies and Brands" - July 25

Do! Solutions, an information portal operated by Dentsu Inc. that solves business challenges, is recruiting participants for its webinar "Breaking Through the 'Cookie-less Era × Data Utilization' Challenge! What is One ID Marketing that Increases and Nurtures Fans for Companies and Brands?" to be held on Thursday, July 25.

From a "privacy protection" perspective, companies are being forced to adapt to "customer analysis," "advertising delivery," and "effectiveness measurement" that do not rely on cookies. Amid the challenge of balancing "growing and nurturing fans for companies and brands over the medium to long term through ID-based (i.e., individual-based) marketing" with "protecting user privacy," the Dentsu Group is focusing on "data clean rooms (*)." It asserts that this enables the maintenance and expansion of ID-based marketing, or One ID Marketing, based on appropriate consent, leading to increased and nurtured fans for companies and brands.

This webinar will introduce approaches to the cookie-less era, methods enabling One ID marketing while protecting privacy, and support for utilizing proprietary data. It will also present case studies utilizing the Dentsu Group's proprietary marketing platform , "TOBIRAS."

*A system that securely links a company's own 1st Party data with data held by major platform operators and others in a cloud environment, enabling analysis, delivery, and measurement.

 

【Overview】
Date & Time: Thursday, July 25, 14:00–15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, July 22, 5:30 PM
Capacity: First 500 registrants
*This webinar will not be archived.

■Click here for registration and seminar details
 

【Program】

Chapter 1:
How Should We Approach the "Cookie-less Era"?
With Chrome's 3rd Party Cookie phase-out looming in 2024, this session explains the cookie-less landscape and response strategies.

Chapter 2:
What is the Integrated Marketing Platform Enabling One ID Marketing?
We introduce the overview and case studies of "TOBIRAS," a marketing platform that enables maintaining and expanding ID-based marketing based on appropriate consent, even in a cookie-less environment.

Chapter 3:
What is the support for accumulating and utilizing 1st-party data with an exit strategy in mind?
This section introduces a specialized team that supports the accumulation and utilization of customer data owned by the company.

【Speaker Profile】

Dentsu Digital Inc., Data Scientist,
Shotaro Izaki
Primarily responsible for client-facing advertising effectiveness measurement and analysis centered around data clean rooms. Simultaneously leads data product development and collaborations with businesses holding purchase data, consistently engaged in data technology-related work.

Dentsu Digital Inc. Inc., Consultant, Solution Strategy Division 1
Yuya Ichioka
Engaged in developing, implementing, and proposing solutions related to the cookie-less environment. Collaborates with platform providers to support clients' overall cookie-less transition. Amidst the growing trend of user privacy protection, promotes the utilization of corporate first-party data, including privacy compliance, with expertise in regulations such as the Personal Information Protection Act.

Dentsu Inc. Senior Analyst
Yoyo Ma
Supports improving advertising campaign effectiveness for a wide range of clients and designing customer experiences in the CRM domain using LINE. Also involved in developing unique solutions to solve clients' strategic and operational challenges by leveraging data from various platform providers. Currently leads efforts to strengthen collaboration with platform providers and provide data utilization consulting that goes beyond mere advertising effectiveness verification.
[Reference Article]
・Suntory's 'Bond-Driven Marketing' Approach Using LTV Thinking (Dentsu Inc. News)
From "Quantity" to "Quality": How to Acquire Highly Affinity-Based Friends? — Volkswagen × Dentsu Digital Inc.'s Initiative (LINE Marketing Lab. Column)