Analysis of "2024 Japan Advertising Expenditures"──Third Consecutive Year of Record Highs. Mass Media Advertising Expenditures Show First Growth in Three Years
"2024 Japan Advertising Expenditures" has been announced. From the record-high advertising expenditure of 7.673 trillion yen, Rikichiro Morinaga of Dentsu Inc. Media Innovation Lab explains the changes in each advertising market: the four major media outlets, the internet, and promotional media.
Rikuichiro Morinaga
Japan's advertising expenditure[12]
