Series「Japan's advertising expenditure」

Analysis of "2023 Japan Advertising Expenditures"──The downgrade of COVID-19 to Category 5 provided tailwinds, setting a new record high. How did advertising expenditures change during the pandemic?

"2023 Japan Advertising Expenditures" has been released. In 2023, when COVID-19 was reclassified as a Category 5 infectious disease, advertising expenditures reached a record high of ¥7,316.7 billion. Toshiyuki Kitahara of Dentsu Inc. Media Innovation Lab explains the changes in each advertising market: mass media (TV, radio, newspapers, magazines), internet, and promotional media.

Toshiyuki Kitahara

Japan's advertising expenditure[12]

1260

Analysis of "2022 Japan Advertising Expenditures" – Exceeding 7 Trillion Yen, the Highest in 15 Years. Internet Advertising Surpasses 3 Trillion Yen

"2022 Japan Advertising Expenditures" have been announced. Reaching a record high for the first time in 15 years, the total annual expenditure stands at ¥7.1021 trillion. Toshiyuki Kitahara of Dentsu Inc. Media Innovation Lab explains the changes in each advertising market: the four major media outlets, the internet, and promotional media.

Toshiyuki Kitahara

Japan's advertising expenditure[12]

3450

Analysis of "2021 Japan Advertising Expenditures" - Advertising Market Shows Significant Recovery. Internet Advertising Expenditures Surpass Total of Four Mass Media for the First Time

"2021 Japan Advertising Expenditures" has been released. How did advertising spending fluctuate amid the ongoing COVID-19 pandemic? Toshiyuki Kitahara of Dentsu Inc. Media Innovation Lab explains the changes in each advertising market: the four major media outlets, the internet, and promotional media.

Toshiyuki Kitahara

Japan's advertising expenditure[12]

840

Analysis of "2020 Japan Advertising Expenditures"──First Decline in Nine Years Amid Pandemic. Second Half Shows Resilient Recovery Trend

"2020 Japan Advertising Expenditures" has been released. How did the COVID-19 pandemic impact advertising spending? Toshiyuki Kitahara of Dentsu Inc. Media Innovation Research explains the changes in advertising markets across the four mass media outlets, the internet, and promotional media.

Toshiyuki Kitahara

Japan's advertising expenditure[12]

790

"2019 Japan Advertising Expenditures" Analysis—Internet Advertising Expenditures Grow at Double-Digit Rate for Sixth Consecutive Year, Surpassing Television Media

The share of internet advertising, which has maintained double-digit growth since 2014, has surpassed that of television media. Toshiyuki Kitahara of Dentsu Inc. Media Innovation Lab explains the changes in the advertising markets for the four mass media outlets, the internet, and promotional media.

Toshiyuki Kitahara

Japan's advertising expenditure[12]

90

Analysis of "2018 Japan Advertising Expenditures"—Japan's advertising market grew 2.2% year-on-year, marking seven consecutive years of positive growth.

Toshiyuki Kitahara

Japan's advertising expenditure[12]

00

Analysis of "2017 Japan Advertising Expenditures"—Unstoppable Growth in Internet Advertising Spending Drives Sixth Consecutive Year of Positive Growth

Toshiyuki Kitahara

Japan's advertising expenditure[12]

00

Analysis of "2016 Japan Advertising Expenditures"—Five Consecutive Years of Growth Driven by Expanding Internet Advertising and Steady TV Media

Toshiyuki Kitahara

Japan's advertising expenditure[12]

00

Analysis of "2015 Japan Advertising Expenditures"―Internet advertising spending leads the way, achieving positive growth for the fourth consecutive year.

Toshiyuki Kitahara

Japan's advertising expenditure[12]

00

Analysis of "2014 Japan Advertising Expenditures"―Revitalizing the Domestic Market, Coexistence of Print and Web, and Regional Revitalization―

Toshiyuki Kitahara

Japan's advertising expenditure[12]

10

"2013 Japan Advertising Expenditure" Analysis

Toshiyuki Kitahara

Japan's advertising expenditure[12]

00