Latest Trends in AI Utilization

[Participants Wanted] Do! Solutions Webinar: "How Do Insights That Move People 'Grow'?" February 19

Do! Solutions, an information portal operated by Dentsu Inc. to solve business challenges, is recruiting participants for its webinar "The 'Patterns' of Thinking Required in the AI Era: How Do Insights That Move People 'Grow'?" to be held on Thursday, February 19.

Online (Zoom)
[2026/02/16]

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How to Deal with Fake Information? Insights from the Survey on How Consumers Perceive the Information Space

Based on the "Information Integrity Survey" conducted in February 2025, we will discuss the structural issues facing the information society and the ideal form of a better information environment.

Shinichi Yamaguchi, Seiko Yamasaki, Mariko Morishita

A Space for Collective Thought

120

Enhancing DesignOps with AI-Powered Design Systems

This article presents content originally published in Design Mind, the design journal operated by frog, under the supervision of Mr. Noriaki Okada of Dentsu Inc. Creative Center. DesignOps (Design Operations) refers to the efficient management of design work within an organization...

frog

The Present and Future of Design and Innovation by frog

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[Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar "Changes in Purchasing Behavior Driven by AI" January 21, 2026

Dentsu Inc. and Dentsu Macromill Insight, Inc. are recruiting participants for their co-hosted webinar "Changes in Purchasing Behavior Driven by AI," scheduled for Wednesday, January 21.

Online (その他のオンラインツール)
[2026/01/21]

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Will we use AI, or will it use us? Considering ownership between humans and AI.

By 2025, generative AI is rapidly permeating both the business world and our daily lives. Amidst this, we held a two-part workshop gathering employees from Dentsu Group. A workshop to candidly discuss generative AI, named "Café AI and Me." Posit...

Yusuke Nagato, Kodama Takuya

"Coffee Shop: AI and Me" – Speaking Frankly About Generative AI

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Thoughts while engaging with generative AI. The growing value of "physicality" and "vitality."

In 2025, generative AI has rapidly permeated both the business world and our daily lives. Amidst this, we held a workshop gathering employees from the Dentsu Group. A workshop to candidly discuss generative AI, named "Café AI and Me." Positive...

Yusuke Nagato, Kodama Takuya

"Coffee Shop: AI and Me" – Speaking Frankly About Generative AI

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The Future of Media Business as Seen by Advertising Agencies: VR FORUM 2025

On Wednesday, October 8th and Thursday, October 9th, Video Research Ltd. hosted the "VR FORUM 2025 ~ Together Toward the Next STANDARD." The event drew over 4,900 participants, combining attendees at the Tokyo Midtown Hall venue with those joining online. From the 19 sessions held over the two days, we present highlights from the session titled "The Future of Media Business as Seen by Advertising Agencies."

Hideaki Iwasaki, Nakamura Mitsutaka, Koji Ozeki

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What Dentsu Inc. and Tag propose as AI-driven "Centralized Scalable Production" is

The Dentsu Group is advancing global production optimization by welcoming Tag, a UK-headquartered global production company, into its group. Key figures from the domestic Dentsu Group (dentsu Japan) and Tag discussed the services born from the synergy between the two companies and their future outlook in the AI era.

Toby Codrington, Asako Nagai, Tomohiko Sugiura

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What is the "seamless customer touchpoint" realized through Blockchain × AI?

The evolution of digital technology is profoundly transforming the relationship between companies and consumers. How do we understand the experiences born at every touchpoint, online or offline, and how do we connect them to the next experience? The key lies in blockchain and AI. Blockchain...

Shoma Morishita

Blockchain × AI: Transforming Marketing

682

—GO Namikawa, how will AI change the future?

This series explores the perspectives and thinking toward the future of the GOs who embody Dentsu Inc.'s vision of being a "True Integrated Growth Partner." Featured this time is Susumu Namikawa GO, who leads the AI strategy for the domestic Dentsu Group.

Susumu Namikawa

GO Future: Growth Officer, Speaking of the Future

120

I've spoken about my AI avatar and my own work.

"AI Native Marketing: Creating a Happy Relationship Between People, Companies, and AI" (Sendenkaigi) was released on October 17th. Surrounding this book, a dialogue was realized between the author, Mr. Namikawa, and his AI avatar, "Namikawa Shin B." What happens when your own AI avatar reads the book you wrote...? Please enjoy this first-ever attempt by Dentsu-ho to feature an article with an AI dialogue.

Susumu Namikawa

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Behind the Scenes of Dentsu Digital Inc.'s First AI Business Ideathon: How We Fostered Internal Culture

In 2025, Dentsu Digital Inc. held its inaugural AI Business Ideathon. Employees leveraged AI to propose diverse ideas, ranging from operational efficiency improvements to new business creation. How did this Ideathon, which attracted over 500 submissions, engage the entire company and what outcomes did it produce? We asked four members of the organizing committee about the behind-the-scenes mechanisms.

yuichi yagi, Kojiro Machi, Hama Daiki, nishio kentaro

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Namiwa Susumu's "AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI" is now on sale.

"AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI" by Shin Namikawa, Growth Officer at Dentsu Japan, was published on October 17th. Published by Sendenkaigi, B6 size, 280 pages, ¥2,420 (tax included), ISBN: 97...

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Future Voice Branding: What AI Agents Bring to the Future of Brands?

With the emergence of generative AI delivering dynamic, real-time interactive experiences, brands are moving beyond traditional customer engagement tools. The advent of generative search engines signals a shift from Search Engine Optimization (SEO) to Generative Search Optimization (GEO).

frog

The Present and Future of Design and Innovation by frog

61

Can generative AI expand human qualities and connect the world?

Hitachi, Ltd., Dentsu Inc., and Dentsu Digital Inc. have announced "AI for EVERY" as an initiative to solve social issues using generative AI. In this roundtable discussion, the three companies share their perspectives on the potential and future vision of generative AI.

Ochi, Hiroyuki, Takuya Akashi, Yuta Takahashi, Kazuhito Ochi, Kishimoto Kazuya

Hitachi, Ltd. × Dentsu Inc. × Dentsu Digital Inc.: Tackling Social Issues with Generative AI!

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