The "Good Camo" Planner Unit presents: Four-panel comic ideas to make your everyday just a little bit more fun.
The male paternity leave uptake rate is 78% in Sweden and 89% in Norway (2008 Ministry of Health, Labour and Welfare survey).
In contrast, Japan's rate stands at a mere 2.03% (2013 Ministry of Health, Labour and Welfare survey).
While terms like "Ikumen" (involved father) have emerged recently, suggesting growing male interest in childcare, the reality is that very few actually take paternity leave.
So, what if Japanese men face psychological barriers making it hard to take paternity leave? That's the focus of this "Maybe a Good Idea".
Instead of just "childcare activities," we could use phrases like "childcare business trips," "childcare meetings," or "childcare assignments"—
#007 "Test answers...?"
#007 "What's with the test's ○×...?"
#006 "What about littering...?"
#005 "Shopping...?"
#004 "Walking while using your phone...?"
#003 "What about waiting at the hospital...?"
#002 "Sunday evenings...?"
#001 "Children's Day is...?"
Easy Prey
A unit of four planners who say they want to make the world a little happier with the power of ideas, but might just be a bunch of ducks who love brainstorming as an escape from reality. For any encouragement, criticism, or inquiries, please contact us here ( iikamo@dentsu.co.jp ).