A planner's personality is reflected in their convictions.

There is no single correct answer in business.

Different thinkers naturally come up with different ideas, and what's right changes based on the decision-maker's values. What truly exists is the conviction that "this plan is the best" and the evidence to prove that belief.

In that sense, human beings are always an uncertain factor in business. Assuming a minimum level of quality is guaranteed, the vision we aim for changes depending on who takes on the work. The challenges we redefine and the problems we derive from them also differ.
Conversely, this means individuality should be expressed in planning. Naturally, this individuality must not be selfish or self-centered, but it is entirely natural for one's everyday awareness of challenges and perspective on the world to influence their work.

Injecting Conviction into Planning

I view the human element—with all its unpredictability—positively. While it may sometimes lead to undesirable outcomes, I believe it also holds the potential to yield unexpectedly good results that no one else could have conceived. The source of this explosive power, I feel, is conviction—how deeply one can infuse their own beliefs into the planning.

When you can pour your convictions into your work, that itself becomes a driving force. No matter how much criticism you receive, no matter how difficult realization seems, even if it means sacrificing sleep or personal time, it gives meaning to your work. Ultimately, isn't work infused with your own convictions the kind of work only you can do?

Many outstanding planners surround me, yet they never confine their planning solely within their expertise, nor do they flaunt their skills. They constantly strive to create advertising solutions driven by the conviction to improve society and bring happiness to the world through innovation. This unwavering belief serves as their core, enabling them to continually move both people's hearts and products/services.

Keeping sight of the world as it should be, and living daily with a constant fresh perspective. This faithful adherence to the fundamentals builds the foundational stamina for solving problems and enables sustainability. And while I may not yet embody all of this, I aspire to be that way—I must be that way.

With conviction, any project can be overcome

Just as every skill has its applications built upon a foundation, planning and proposal development require solid fundamentals. Without them, one must rely on quick thinking and flashes of inspiration for each individual project. However, this approach cannot stabilize the quality of work and is also detrimental to mental well-being.

Projects are always unique to their context. Circumstances differ, and the challenges faced vary. Scale, duration—nothing is ever the same.

Yet, the process of identifying and solving problems reveals the conviction that emerges as your unique character, born from accumulated experience and process. By making this accumulation correct, efficient, and productive, your planning ability will inevitably strengthen.

To achieve this, it is effective to cultivate a mindset that embraces feelings of doubt, dissatisfaction, or inconvenience as a sense of unease, rather than dismissing them. This perspective becomes a unique asset, a part of your individuality.

As past great figures have said, "Habit shapes the person and creates individuality."