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Mi-Life Innovation 2025 [5]Technology Transforming the Future Living Environment for the Senior Generation.
Mika Kifuse
Previously, we introduced Life Innovations brought about by technological evolution for young people, child-rearing generations, and middle-aged generations, drawn from future lifestyle scenarios created by Dentsu Inc.'s "Mi-Life Innovation 2025" project. This time, we would like to introduce lifestyle scenarios for the senior generation in their 60s and 70s.
Fully Automated Vehicles
Seniors remain active, and opportunities to drive out in their cars will likely increase. To ensure safe and enjoyable driving for years to come, "fully automated vehicles" may evolve. Simply input your destination and switch to fully automated mode for complete self-driving. With the burden of driving reduced, travel time could become more enjoyable. When visiting tourist spots, these vehicles might even act as tour guides, potentially leading to unexpected encounters and discoveries during trips.
VR Tours
Don't you want to travel the world no matter your age? By 2025, travel agencies might offer "Virtual Trip Pod" services. Your perspective and actions within the pod would link to drones actually present at the location, displaying 360-degree imagery while replicating the surrounding environment—sounds, temperature, humidity—just like being there. You could casually travel the world with the same ease as visiting a karaoke box, or even experience trips to remote, hard-to-reach destinations effortlessly.
Drone... An unmanned aerial vehicle operated remotely or via computer control.
Electric Assist Shoes
As we age, walking for extended periods becomes increasingly difficult. That's where "electric assist shoes" come in, helping with walking and making long walks possible. They enable smooth walking even for those who find it challenging. They assist with kicking force and cushion the impact when stepping down. Charging while walking means they can be used not just for daily life, but also for activities like traveling where you're on your feet all day.
Active seniors may find they can enjoy going out and traveling on their own two feet even more than before.
Auto Clean House
In recent years, the environment surrounding cleaning has increasingly moved towards time-saving and energy-efficient solutions, with various types of robotic vacuum cleaners being developed. What kind of vacuum cleaners will be helping our lives by 2025? For example, wouldn't it be convenient if a robotic vacuum cleaner could clean your entire house? By 2025, robot vacuum cleaners may become even smaller and more advanced, potentially realizing an "Auto Clean House" that handles every possible cleaning task in a room. If the time spent cleaning disappears and free time increases, we might be able to lead even more fulfilling days.
Care Home
For children, the daily lives of their senior parents living apart are a constant concern. If a "Watchful House" system is developed, it could report in real time on activities inside the home, such as electricity usage, door openings and closings, and refrigerator door activity. Children living far away could check in and confirm their parents are doing well. If unusual activity patterns are detected, an alert could be sent to the children. This would make monitoring easy and ongoing, potentially bringing us closer to a society where everyone can live with greater peace of mind.
So far, we've explored how technological progress might transform future lifestyles, focusing on various age groups. Technological advancement will likely increase the time we can dedicate to what matters most and enrich the depth of our experiences. Consequently, future living could become even more comfortable and efficient than today.
Next time, we'll share ideas emerging from a workshop conducted jointly by the Web & System Solutions Bureau and Dentsu Inc.'s "Mi-Life Innovation 2025" project. Stay tuned to see what new ideas come forth!
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Mika Kifuse
After working in media buying at Dentsu Inc.'s Out-of-Home Media Division, I transitioned to a marketing planner role. I handled a wide range of responsibilities including product branding, communication strategy development, and promotional campaign planning. I also conducted youth research targeting high school and university students. I left Dentsu Inc. at the end of December 2023.