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Asia-based★ Campaign magazine selects young talents set to lead the future of advertising
Celebrating its 40th anniversary, the influential Asian advertising magazine Campaign Asia-Pacific has selected 40 young professionals shaping Asia's advertising industry as "Faces to Watch." Seven individuals from the Dentsu Group were chosen, with the magazine introducing each as follows. Only two Japanese individuals were selected: both from Dentsu Inc.
Dentsu Inc.
Communication Design Center (CDC)
Communication Planner
Kana Nakano
Ms. Nakano has demonstrated outstanding creativity across various projects. Her work includes the AR (augmented reality) coupon app "iButterfly," which won the top prize at the 2012 World Summit Award (WSA) Mobile. Furthermore, as a founding member of the "neurowear" project team, which creates communication using biological signals, she planned projects like the "neuro tagging map" smartphone app. This app estimates a user's "feelings" at specific locations by analyzing brainwaves, records them on a map, and enables sharing with others. The brainwave communication headset "necomimi," born from this project, was commercialized and won a Bronze Lion in the Mobile category at the 2013 Cannes Lions International Festival of Creativity.
Masataka Hosogane of CDC praised Nakano, stating, "She possesses inexhaustible curiosity and a deep understanding of digital technology. Furthermore, she excels at transforming 'hard' technology into easy-to-understand and user-friendly 'soft' ideas by maximizing the sensitivity and sense cultivated through her roles as a client, wife, and mother."
Dentsu Inc.
6CRP Bureau
Art Director
Mr. Yoshihiro Yagi
Yagi's aesthetic eye for uniqueness and quality design remains consistently sharp. Born in Kyoto as the son of a photographer, his individuality stood out even in kindergarten—he painted a bird entirely black, angering teachers who expected colorful hues.
He has worked on projects such as JR East Japan's "Let's Go, Tohoku.", the Ad Museum Tokyo's "The Ultra Asian" exhibition, and Panasonic's corporate ad "LIFE IS ELECTRIC", winning numerous awards at events like the Cannes Lions International Festival of Creativity.
He defines his approach as "the pursuit of simplicity." He doesn't take client briefs at face value. "I listen to the brief and dig deeper to understand the client's values and true intentions," he says. He is also a leader with inclusivity. "I strive to ensure everyone involved feels like a true team member and takes responsibility for finding the solution the project demands," he explains.
Agnelo Dias and Santosh Paddi,
Agnelo Dias and Santosh Paddy
Dias (left) describes himself as "just being flexible and trying new things. I don't have some grand vision." Yet his philosophy seems to have paved the way to where he is today. Since co-founding Taproot with Paddy (right) four years ago, Dias' approach has consistently delivered results. Taproot has become one of India's most successful agencies, with iconic brands like The Times of India among its clients.
Taproot joined Dentsu Inc. in 2012, yet it has retained its independence. The optimistic outlook of both men, who chose to be "entrepreneurs who are also copywriters and art directors," is precisely what suggests they will continue to achieve great success. One of their strengths is their unwillingness to cling rigidly to their own methods; they are eager to evolve to meet client needs. "It's impossible to have ironclad beliefs," says Dias, "because when you try to execute something, you realize it's no longer effective."
CEO, iProspect Indonesia
Ms. Debbie Aljandari
Ms. Alyandari is an elite member of Aegis Media, which owns iProspect, and comes from a multimedia background. In 2009, she joined Kara, another Aegis Media subsidiary, as a freelancer to expand its digital services. After contributing to new customer acquisition for a major mobile phone operator, she rapidly advanced. In 2012, she was solely tasked with launching iProspect's Indonesian branch, single-handedly securing clients one after another. Within a year, she doubled the business scale, growing the company into one of the country's leading marketing firms.
His background was as a graphic designer for Femina, a women's lifestyle magazine in Indonesia. His achievements since then have made his previous role almost forgotten.
Aegis Media China
Executive Vice President, Digital Investments
Meg Chen
She joined Aegis early last year. Over the past year, she has focused on integrating the group's digital resources, including the newly acquired digital companies Catchstone and OMP, tripling digital business revenue. Furthermore, in the most recent six months, she has successfully launched over 15 new ventures. KF Lee, CEO of the company, praises her, stating, "She excels at efficiently integrating the group's investment resources and meticulously researching industries and markets to respond to new business opportunities."
Aiming to become one of China's leading digital groups in terms of scale, innovation, and leadership, Aegis has released numerous industry-beneficial research reports under Mr. Chen's leadership. These include the "Online Video Effectiveness Study" through partnerships with video sites and the "Dual-Screen Study" in collaboration with iResearch. Earlier this year, Aegis also established three study groups alongside media companies like Youku Tudou, Tencent, and Baidu, where Mr. Chen continues to demonstrate leadership.
Bizium Malaysia
Head of Communication Planning
Wong Tze Sang
Based in Kuala Lumpur, Malaysia, Wong serves as Bizium's Head of Communication Planning, driving new client acquisition and retention. Wong states, "Retaining existing clients is just as challenging as acquiring new ones." His ideas have contributed to late-entrant companies growing into industry leaders, significantly enhancing corporate profitability and brand value, and earning multiple awards for such work.
Bizzum CEO Andy Miller describes him as "the ultimate team player."
Details at Campaign Asia-Pacific→http://bit.ly/1g6NCrA
Faces to watch: The future looks bright with these talented individuals
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