The "Resort Headquarters" Phenomenon Born from the Spread of Telework

To curb the spread of COVID-19, the expansion of computer-based remote work (telework) has accelerated.

While initially hesitant, many have come to appreciate the unique benefits of telework, such as "eliminating commute time," "reducing the effort associated with people's movements," and "increasing personal time flexibility."

However, limitations are also apparent. In a remote environment, communication relies solely on the limited information conveyed through computer screens and audio. While casual greetings pose no problem, the emotional exchange and unspoken understanding gained through face-to-face interaction are lost. This makes it quite challenging to convey complex information unfamiliar to the recipient, such as new proposals or problem-solving ideas.

As a result, employees' motivation to convey complex ideas diminishes, leading to a tendency toward templated communication. This creates a sense of an invisible wall between people.

For routine tasks, template-like communication might suffice. However, the risk of diminishing "zero-to-one" initiatives—such as teams proactively launching new projects through emotional exchange and tacit understanding—is something companies cannot afford to ignore.

As more corporate functions shift to remote work, office buildings will increasingly be required to serve as a "centripetal force" – a place where employees gather for project development, engage in real discussions, and foster team cohesion.

Looking ahead, more companies may establish "resort headquarters"—relocating core functions to summer retreats or scenic locations—to compensate for the decline in direct employee interaction caused by remote work.

If companies want to encourage employees accustomed to telework to come into the office while also fostering creative ideas, a resort hotel-like environment—where employees can relax and feel a strong team bond—is ideal.

While having headquarters in prime urban locations was once a status symbol for companies, establishing offices in locations so appealing that employees genuinely want to come to work may become the future value proposition for businesses.

Future Prediction Support Lab: http://dentsu-fsl.jp/