Dentsu Inc. Transforms Beyond Advertising Agency. Problem-Solving Marketing Information Site "Do! Solutions" Opens

Dentsu Inc. is no longer just an advertising agency. It has transformed into a comprehensive business producing company that works alongside clients to solve marketing challenges and achieve management goals.

Launched on July 30, the problem-solving marketing information site " Do! Solutions" introduces solutions for marketing challenges developed by Dentsu Inc. over the years. This time, we spoke with Mr. Nobunori Mitani of the Dentsu Inc. Solution Development Center, who oversees Do! Solutions, about how to utilize the site and its strengths.

Discover the latest and most cutting-edge solutions. What is "Do! Solutions"?

The business environment changes daily, and the ideas and methods for solving problems continue to evolve accordingly.

"Do! Solutions" is a site that supports clients' challenges and advances solutions together by providing the "latest" solution information cultivated through Dentsu Inc.'s practical experience.

Dentsu Inc. possesses not only advertising as a means, but also a wealth of solutions—ideas that help companies acquire customers, methods that drive sales growth, and know-how.

At the Solution Development Center where I work, we've developed cutting-edge solutions across diverse fields—data, technology, content, diversity, branding, and startup support—to drive client business success.

Some may still perceive Dentsu Inc. primarily as an advertising agency, but today's Dentsu Inc. is a marketing company that solves all kinds of business challenges for companies—essentially a business producing company. Here, we introduce a part of that.

The launch site features a total of 34 services, primarily solutions born from the Solution Development Center, categorized across six domains.

<6 Domains>

・Commerce Domain
Commerce Marketing Support

・Growth Design Unit Domain
Startup Growth Support, Collaboration Support between Startups and Large Corporations

・Media & Platform Domain
Creating new business models through collaboration with media and platform operators

・Next-Generation Marketing Products Domain
Providing products and services to support future business growth, such as SNS analytics, diversity/CSR, and cutting-edge global solutions

・Content Solutions Domain
Solving corporate challenges by leveraging content, such as connecting space business, film, talent, and other content with companies

・Highly Specialized Consulting Domain
Providing solutions through global and Japanese media outreach and our uniquely specialized consultants (brand strategy, data-driven marketing, B2B solutions, future studies, etc.)

When you access an article about a service that interests you, you can find information such as "what the service entails" and "its track record." Depending on the service, you may also be able to download materials. If you submit an inquiry via the dedicated form, a Dentsu Inc. representative will provide you with a more detailed explanation.

Beyond solution introductions, we offer various types of articles: business-relevant reads, employee interviews, and expert dialogues. Our structure aims to meet diverse reader expectations and needs.

We invite you to visit us—whether you're struggling with how to advance DX, work in new business development or corporate planning, or have had limited dealings with Dentsu Inc. before—to explore business insights.

Our strength lies in practical solutions, leveraging Dentsu Inc.'s unique execution capabilities.

Do! Solutions has three key strengths.

First, it integrates with Dentsu Inc.'s corporate website and Web Dentsu News. When clients find information of interest on these sites and think, "How could this actually benefit our business?" or "I want to learn more," "Do! Solutions" provides a mechanism to access more practical information. The layered information structure allows stress-free access to the desired content.

Second, it provides optimal solutions tailored to the specific challenges and circumstances clients face in growing their businesses, without being tied to specific tools or methods. Even the extensive content available at launch—spanning 6 domains and 34 services—demonstrates "Do! Solutions" strength in pursuing multifaceted solutions from a solution-neutral standpoint.

Finally, Dentsu Inc.'s solutions are practical. The services featured on this site were born from Dentsu Inc.'s extensive client relationships and our relentless efforts to solve diverse business and marketing challenges. They represent the culmination of our past practical knowledge—solutions that work directly in the field. We are confident in our high execution capability, leveraging the "power to see things through" that clients praise Dentsu Inc. for, to accompany clients all the way to the finish line.

While this site launches primarily with services from the 'Solution Development Center,' we plan to expand it to provide broader information, incorporating solutions from various Dentsu Inc. departments and the entire Dentsu Group.

The 'Do!' in 'Do! Solutions' is like a rallying cry: 'Execute!' It also embodies our determination for Dentsu Inc. as a whole to transform into a marketing company and a business producing company.

Leveraging Dentsu Inc.'s major strengths—its "execution power" for solving challenges and its "practical solutions" born from years of expertise—"Do! Solutions" will become a hub for providing clients with optimal solutions.

We offer a wealth of solutions that can provide hints for solving challenges, so please visit our site.

Release:
Launch of "Do! Solutions," a Problem-Solving Marketing Information Site