[Call for Participants] Webinar: "Snowflake Media Data Cloud Summit: Tips for Creating New Businesses Using Data in the Media Industry" - April 5

Snowflake, Dentsu Inc., Dentsu International Information Services, and Dentsu Digital Inc. are recruiting participants for the webinar "Snowflake Media Data Cloud Summit: Tips for Creating New Businesses Using Data in the Media Industry," to be held on April 5.

In the media and entertainment industries, data utilization technologies are becoming more critical than ever. Amid demands for personalized information delivery, the secure use of that data is also essential. There is a need to securely share customer data and gain insights across platforms and content.

This webinar will introduce Dentsu Inc./Dentsu Digital Inc.'s solutions and the Snowflake technology that supports them, explaining insights for solving challenges faced by the media industry.

【Overview】
Hosted by: Snowflake
Co-hosted by: Dentsu Inc. / Dentsu International Information Services / Dentsu Digital Inc.
Sponsored by: PIANO Japan
Date & Time: Tuesday, April 5, 1:00 PM - 3:30 PM
Venue: Online
Participation Fee: Free
Registration Deadline: Thursday, March 31 , 17:30

■Register and view seminar details here

【Agenda】
 

(Part 1)

Panel Discussion (60 min)
Hints for Creating New Businesses Using Data in the Media Industry
The media industry has entered an era where it can collect vast amounts of signals and utilize them as data. This data is being leveraged in multiple ways, not only for feedback to content creators but also for enhancing user loyalty and effective advertising. At the same time, addressing challenges like privacy regulations is urgent. This session will provide insights for advancing cutting-edge customer engagement, including international case studies and perspectives from domestic experts.
 

(Part 2)

Dentsu Digital Inc. Session (30 min)
The Appeal and Use Cases of Data Clean Rooms
As cookie-less and privacy-conscious approaches gain momentum, meeting customer marketing needs while respecting user privacy is essential. The Data Clean Room addresses this challenge, enabling flexible data analysis. This session introduces the appeal of the Data Clean Room and showcases practical use cases we have implemented.
 

Snowflake Session (30 min)
Data Cloud: Solving Media Industry Challenges with New Data Collaboration
To deliver messages to customers through media, we must combine all available data to understand them. At the same time, data must be protected. A data platform that simultaneously solves both utilization and protection is essential. This session introduces examples of new data collaboration enabled by Snowflake, offering insights into this approach.
 

PIANO Japan Session (20 min)
Winning in the Cookieless World! Essential Data Strategy for Media
The inevitable end of third-party cookies is upon us. How will the online world change, and what impact will this have on media businesses? We'll re-examine the challenges and explain how media companies can win through data strategy. Using examples like the BBC, we'll provide concrete explanations of how data is leveraged to implement initiatives and monetize.
 

 

【Speaker Profile】
 

(Part 1)


President and Executive Officer, Snowflake
After joining Google Cloud Japan and serving as Sales Director, he assumed his current position in September 2019.
At Snowflake, he supports Japanese companies' DX initiatives—including data-driven management and data ecosystem development—through the provision of the data cloud.
 

Dentsu Inc. Radio,TV Business Produce Division EPD
Hei Fuse
After serving as Representative Director of IPG Inc., which operates an electronic program guide service, he returned to his current bureau in 2015. He was involved in launching TVer advertising and STADIA, and currently oversees next-generation radio and television initiatives.
 

KADOKAWA Connected, Chief Data Officer
Keichiro Tsukamoto
After joining Dwango, he worked on building and operating the data platform for the NicoNico business. He transferred to KADOKAWA Connected with the mission to apply the expertise cultivated at Dwango to the KADOKAWA Group. Since then, he has led the group's data utilization from a data management perspective.
           

TVer Director
Shinjiro Ninagawa
Joined Nikkei Inc. in 1994. Subsequently responsible for developing internet services. In 2008, unable to secure a transfer, "left Nikkei and moved to TV Tokyo." Responsible for content strategy, overall internet services, launching cross-departmental services, planning and development, and system construction. Assumed current position in 2020.
 

Facilitator: Snowflake KT

 

(Part 2)

Dentsu Digital Inc. Platform Division, Solution Strategy Department, Director
Taku Arakawa
Leads various data solutions including Data Clean Room, product development, alliances with platform providers, and analysis/forecasting projects using statistical models and machine learning.
 

Dentsu Digital Inc. Platform Division, Solution Strategy Department, Analyst
Yusuke Igarashi
Responsible for data analysis utilizing Data Clean Room and solution development. Engaged in data integration with platform providers and advertising effectiveness verification analysis for clients.
 

Snowflake, Senior Product Marketing Manager and Evangelist
KT
As a Pre-Sales Consultant at Tableau, supported proposals and conducted demonstrations for over 300 customers annually. Joined Snowflake as a Pre-Sales Consultant in June 2020, assuming current role in April 2021.
 

PIANO Japan President & CEO
Ryo Shiotani
Engaged in consulting and sales activities at IT companies including Oracle Japan and IBM Japan. Previously handled sales for the financial industry at a foreign-affiliated company providing CRM platforms, driving digital transformation. Joined PIANO Japan in March 2020 and assumed current position on January 1, 2022.