[Participants Wanted] Do! Solutions Webinar "The Present and Future of Utilizing Anime and Character Content for Brand Challenge Resolution" - Held September 29

Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "The Present and Future of Utilizing Anime and Character Content for Brand Problem Solving," scheduled for September 29.

Amid an unprecedented anime boom, more advertisers are employing anime and character content in their communications. Why use anime and character content for advertising communications? What effects does it have, and what results and challenges emerged from actual campaigns?

This webinar will explain "The Present and Future of Communication Utilizing Anime and Character Content" in two parts: "Case Studies" and "Data Analysis."

【Overview】
Date & Time: Thursday, September 29, 14:00 - 15:30
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, September 26, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Part 1:
Learning from the "uno × Attack on Titan" Case Study: The Potential of Content Collaboration
~Challenges in Acquiring Non-Users Through Content~
Fine Today Shiseido Assistant Brand Manager Tokuma Tsukura
Dentsu Inc. Creative Director Kenta Nakagawa
Junzen Kosugi, Content Producer, Dentsu Inc.

Part 2
Understanding Content and Generation Z Strategy Through Dentsu Inc.'s Data
Dentsu Inc. Producer: Soya Kiyota
Dentsu Inc. Data Scientist Yuta Sawada

【Speaker Profiles】

, Assistant Brand Manager, Fine Today Shiseido Norimasa Tsukura
Based in the Brand Marketing Department at Fine Today Shiseido. Engaged in a wide range of marketing activities from upstream to downstream, including brand strategy planning, product development, consumer communication, and trade marketing. Handled promotions for the men's grooming brand uno, such as the "Gintama Collaboration" and "Attack on Titan" campaigns. Has a proven track record of expanding the men's skincare and makeup market in Japan through marketing actions capturing male insights.

Dentsu Inc. / Creative Director
Kenta Nakagawa
Specializes in integrated planning from strategy to output, with creativity as the starting point. Extensive experience in content collaborations including "Dragon Ball," "Attack on Titan," "Haikyuu!!," "My Hero Academia," and "Rilakkuma." Clients include Shiseido, Seven-Eleven Japan, Twitter Japan, Toyota Motor Corporation, and Mizkan. Recipient of numerous awards including a Cannes Lions Gold Lion.

Dentsu Inc. / Content Producer
Masayoshi Kosugi
After working in Sports & Entertainment, Newspapers, and Television, he began content production duties in 2016. Handled anime works like "Osomatsu-san" and "Gudetama," as well as advertising for Nissin Cup Noodles "HUNGRY DAYS" and Partner Agent "Doronjo and Black Jack."

Dentsu Inc. / Producer
Soya Kiyota
After working in event planning/production and PR/promotion, he handled a wide range of content projects at the Content Business & Design Center, including large-scale IP exhibitions, anime production, music festivals, and fashion shows. Currently leads the Content x Data domain at the Data & Technology Center, driving the development of data infrastructure and methodologies to realize data-driven content business. Certified Event Management Specialist (Level 1). Certified Intellectual Property Management Specialist (Level 2).

Dentsu Inc. / Data Scientist
Yuta Sawada
Responsible for a wide range of data marketing operations, including strategy and planning design for data-driven advertising campaigns, effectiveness verification, AI development, DX promotion, and new service development. Since 2020, as a founding member of the Content Data Department within the Data & Technology Center, he has driven the development of data utilization methods for content marketing. He has also been involved in data marketing support and promotion planning for numerous artists and anime characters. Master of Social Engineering. Full Member of the Japan Marketing Science Association.