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    What Companies Can Do for Social Issues

    #Future#Education#Social issues#Sustainability#Creativity#LGBTQ+#Well-being#DEI

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    How might society change if we approach system development and UI design with diversity and inclusion in mind?
    Creative
    2025/12/02

    How might society change if we approach system development and UI design with diversity and inclusion in mind?

    Panelists for this roundtable discussion. (From left) DENTSU SOKEN INC.: Takeshi Iida, Keisuke Fukuyama, Natsuki Shibata, Yuri Fujisaki. Dentsu Inc., in collaboration with eight domestic Dentsu Group companies, has created the "Everyone's Communication Design Guide" (hereafter referred to as Min...

    Iida Takeshi, Yuri Fujisaki, Keisuke Fukuyama, 柴田 夏来

    SeriesMincom Design is on the move!
    ──藤田GO、スポーツ＆エンタテイメントの、未来は？
    Creative
    2025/11/28

    —GO Namikawa, how will AI change the future?

    This series explores the perspectives and thinking toward the future of the GOs who embody Dentsu Inc.'s vision of being a "True Integrated Growth Partner." Featured this time is Susumu Namikawa GO, who leads the AI strategy for the domestic Dentsu Group.

    Susumu Namikawa

    SeriesGO Future: Growth Officer, Speaking of the Future
    What exactly is upcycling? We listened to stories about this wonderful world that lies just beyond recycling!
    Marketing
    2025/11/27

    What exactly is upcycling? We listened to stories about this wonderful world that lies just beyond recycling!

    (From left) Dentsu Yurika Mori, Dentsu Live Inc. Mineko Hotta, Dentsu Ai Sakamoto This series explores the wonderful relationship between marketing and sustainability as a team. This time, Ai Sakamoto and Yurika Mori from the CR Team in Dentsu Inc.'s Sustainability Consulting Office discuss the recently popular "Up..."

    Hotta Mineko, Sakamoto Ai, Yurika Mori

    SeriesThe Good Relationship Between Marketing and Sustainability
    Unraveling new forms of communication design that reach everyone, inspired by award-winning works from the 'Advertising Dentsu Inc. Awards'
    Advertisement
    2025/11/21

    Unraveling new forms of communication design that reach everyone, inspired by award-winning works from the 'Advertising Dentsu Inc. Awards'

    (From left) Min-Com Design Guide production members: Kazuko Maruhashi, Koji Kagoshima, Hitomi Omoto, Dentsu Inc., in collaboration with eight domestic Dentsu Group companies, has created the "Everyone's Communication Design Guide" (hereafter Min-Com De...

    Koji Kagoshima, Maruhashi Kazuko, Hitomi Omoto

    SeriesMincom Design is on the move!
    The book to open when you're unsure about LGBTQ+ issues. ――The journey of the "Ally Action Guide" as it enters its fifth year
    Social issue
    2025/11/20

    The book to open when you're unsure about LGBTQ+ issues. ――The journey of the "Ally Action Guide" as it enters its fifth year

    In society, at work, at school. Everyone talks about "DEI" and "diversity," but when asked about LGBTQ+ issues, many find themselves at a loss for words. Or, in daily life, unsure of the "right answer," they hesitate, unable to take that first step. Feeling that way, struggling...

    Fukui Aya

    Gently accompanying diverse readers. The DEI approach to creating the magazine "Hanako".
    Social issue
    2025/11/13

    Gently accompanying diverse readers. The DEI approach to creating the magazine "Hanako".

    From left: Nana Sanada, Editor-in-Chief of "Hanako"; Yukari Akita, Dentsu Inc. This series explores how individuals and organizations practicing "DEI-conscious communication" cultivate a DEI mindset accompanied by literacy and action. This installment features the case of "Hanako," a magazine published by Magazine House. With readers' values diversifying...

    真田奈奈, Yukari Akita

    Series#DEI Communication
    Approaches to Solving Social Issues Considered Through the "Why Exhibition"
    Creative
    2025/11/07

    Approaches to Solving Social Issues Considered Through the "Why Exhibition"

    We spoke with members of "Shakatsu," Dentsu Inc.'s cross-organizational unit that planned "Why? Exhibition: The Excitement of Not Knowing," about the background, content, and response to the exhibition.

    桃林 豊, Hitomi Matsushita, Usui Kenta, Watanabe Yuhei

    「わかりあえない」からこそ。ジェンダー課題を学生たちと考えてみた
    Social issue
    2025/10/28

    Exploring Possibilities Beyond "What We Can't Understand" with Students

    The "We Can't Understand Each Other, That's Why" exhibition explored gender-related challenges and the potential for communication beyond "not understanding each other" through various advertising examples. As part of Ochanomizu University's "Summer Program," the dentsu Japan DEI Office held a workshop utilizing this exhibition. This report details the lecture and workshop activities conducted on gender issues.

    Erina Hanzawa

    名古屋駅の魅力を高める！ウォ－カブルなまちづくり　名古屋鉄道株式会社　代表取締役社長　髙﨑 裕樹氏
    Social issue
    2025/10/20

    Starting from Nagoya Station! What is walkable urban development that enhances a city's appeal?

    The Nagoya Station area is undergoing large-scale redevelopment. We welcomed Mr. Yuki Takasaki, President and Representative Director of Nagoya Railroad, who spoke about the significance of redevelopment, the role of regional cities, and the future vision for the city we should aim for.

    Yuki Takasaki, Takashi Igami

    SeriesUrban Future Design Unit: Pursuing Happiness in the City
    心躍るサステナフードから探るマーケテイングSXの未来
    Marketing
    2025/10/16

    While enjoying exciting sustainable food, I pondered the evolution of marketing driven by sustainability.

    As the importance of SX (Sustainability Transformation) in corporate management grows, there's a rising movement to integrate sustainability into marketing as well.

    Kaori Sakurai, Yuka Sawai, Sakamoto Ai, Yurika Mori, Kyoko Fukuda

    SeriesThe Good Relationship Between Marketing and Sustainability
    キユーピー マヨネーズ100周年！未来のマヨネーズはどうなる？
    Marketing
    2025/10/15

    Kewpie Mayonnaise 100th Anniversary. How to Envision an Exciting "Mayonnaise of the Future"

    We would like to introduce the workshop held to consider the future of mayonnaise, coinciding with the 100th anniversary of Kewpie Mayonnaise.

    Noriaki Takada, Yumi Nakamura, Takashi Igami, Kentaro Yoshida

    SeriesBuilding the future begins with visualizing the will of the future.
    歴史をヒントに！今をつくった未来コンセプトを考察する
    Marketing
    2025/10/09

    Drawing inspiration from history! Examining the future concepts that shaped the "present."

    In June 2025, the Dentsu Group cross-organizational unit "Future Business Creation Research" published its first book, "Future-Oriented Concepts: Shaping a Vision Beyond the SDGs." This series explains the "future concepts" central to the book's theme while offering insights on how to leverage "the future" for business.

    Akane Yamada

    SeriesBook Publication Commemoration! How to Envision a Post-SDGs Future
    インクルージョンを社会実装するには？
    Marketing
    2025/10/06

    To implement inclusion in business, co-creation with those directly affected is key.

    This series explores the "implementation" of inclusive design. We held a roundtable discussion with Tsukuba University of Technology and three companies from the Dentsu Group, all engaged in joint research and development centered on the theme of "inclusive design."

    Takayuki Tani, Kazuhito Kida, Seki-shima Akie, Kento Yamada

    SeriesHow should companies approach the "implementation" of inclusion?
    「ペットが苦手・嫌いな人・興味がない人」とペットの共生を考える
    Marketing
    2025/10/06

    [Promoting Cross-Industry Collaboration] Initiatives Aiming for a Rich Coexistence Society for People and Pets Through Industry-Academia Collaboration

    Mars Japan, in collaboration with Tokyo University of Science and Dentsu Inc., advanced an industry-academia partnership project. Students took the lead in tackling the challenging issue of "coexistence between pets and people who dislike, are uncomfortable with, or have no interest in pets." We share the background of this project, the nature of the efforts undertaken, and the new insights gained, including interviews with project members.

    Hidee Kawai, Yuho Nakamura, Masaru Kakihara, Satoshi Oshima, Yuki Yamashita

    生成AIは人間の人間らしさを拡張し、世界をつなぐ？
    Marketing
    2025/10/03

    Can generative AI expand human qualities and connect the world?

    Hitachi, Ltd., Dentsu Inc., and Dentsu Digital Inc. have announced "AI for EVERY" as an initiative to solve social issues using generative AI. In this roundtable discussion, the three companies share their perspectives on the potential and future vision of generative AI.

    Ochi, Hiroyuki, Takuya Akashi, Yuta Takahashi, Kazuhito Ochi, Kishimoto Kazuya

    SeriesHitachi, Ltd. × Dentsu Inc. × Dentsu Digital Inc.: Tackling Social Issues with Generative AI!
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