[Participants Wanted] Do! Solutions Webinar: "Key Strategies for Conquering the ¥2 Trillion Market: Insights from Top Chinese Influencers in Japan" July 26

Dentsu Inc.'s problem-solving marketing information site Do! Solutions is recruiting participants for its webinar "Key Strategies for Capturing the ¥2 Trillion Market: Insights from Top Chinese Influencers in Japan," scheduled for July 26.

The disappearance of inbound tourism spending due to the COVID-19 pandemic has significantly impacted the Japanese economy. The impact of Chinese tourists, who accounted for approximately 40% of inbound spending, was particularly severe, leading to high expectations for the early resumption of inbound tourism. For companies and local governments beginning to move towards reopening inbound tourism, influencer marketing—which is becoming increasingly vibrant within China—has become a crucial factor in conquering the Chinese market.

This webinar features three top KOLs※—key players in influencer marketing who have amassed large followings in China while based in Japan—to directly share their secrets for conquering the Chinese market. The latter half will also introduce the latest solutions from influencer marketing platform providers Tencent and Douyin EC.

※KOL: Abbreviation for Key Opinion Leader. Specialized influencers who wield strong influence over Chinese consumers' purchasing decisions.

 

【Overview】
Date & Time: Tuesday, July 26, 14:00–15:30
Cost: Free
Format: Zoom Webinar
Registration Deadline: July 22 (Fri) 17:30
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Part 1:
Hear from Top Influencers: The Keys to Inbound Success
Hear secrets to inbound success from Japan's top influencers on China's most influential SNS platforms: Weibo (Weibo), Douyin (Douyin), and red (Xiaohongshu).
Part 2:
Latest Solutions from Chinese Social Platform Operators
Introducing the latest solutions and initiatives for inbound and influencer marketing from Tencent and Douyin EC.

【Speaker Profile】

Lin Ping in Japan (Rinpin Zairi Ben)
Chinese woman residing in Japan, Weibo Overseas Official Blogger. Creates and shares diverse content—articles, photos, videos, live streams—covering the latest Japanese information, gaining attention as a Chinese KOL living in Japan. Currently operates one of the most influential KOL accounts among Japanese information dissemination accounts.

Dongjun Xiaoyu
His content spans a wide range, including interesting discoveries while traveling, everyday cultural differences between China and Japan, and fun Japanese gadgets. He is followed not only by China's younger generation but also by people of all ages interested in Japan. Furthermore, he recently started activities on Japan's TikTok, gathering fans not only on Chinese SNS but also on Japanese platforms.

Japan Cosmetics Certification Cosme Concierge / LDK the Beauty Certified Beauty Fellow
Ru-chan in Tokyo (Ru-chan Zai Donjin)
Operates as a leading KOL on Xiaohongshu (Little Red Book) in Japan. Specializes in video content covering cosmetics, makeup, and introducing Japanese lifestyle and culture. Boasts extensive advertising and promotional experience with numerous domestic and international brands, setting multiple records in live sales. Achieved #1 sales in the cosmetics category domestically and #7 globally during the 2022 618* event. Recorded peak sales of approximately ¥20 million during a single live stream. Founded RUCHAN in 2020. Engages in marketing leveraging her community of over 150 Chinese KOLs residing in Japan, consulting on Chinese social media, and consulting for Chinese market expansion.

※618: A large-scale annual sale held in China on June 18th.

 

Dentsu Inc. / Senior Marketing Director
Maki Sakuraba
Engaged in marketing planning for Japanese and Chinese companies, solving client challenges across diverse industries. Stationed at Dentsu Inc. Shanghai since 2014. Contributed to solving challenges for Japanese and Chinese clients in the Chinese market for approximately six years. Belongs to Dentsu CXC※, supporting cross-border e-commerce, inbound tourism, Japanese companies entering the Chinese market, and Chinese companies entering the Japanese market.

※Dentsu CXC (China Xover Center) is Dentsu Inc.'s specialized China business team promoting inbound, cross-border e-commerce, In-Out (Japanese companies entering the Chinese market), and Out-In (Chinese companies entering the Japanese market).

 

Douyin EC／Douyin EC Global／BD Director - Japan
Huang Yi (Kou Eki)
Born in Shanghai, China. Graduated from university in Japan and joined Fujitsu. Later transitioned to foreign companies, building a career focused on Japan-China business. After roles at a telecommunications equipment manufacturer, consulting firm, and platform company, joined ByteDance. Currently responsible for launching the Japan operations of Douyin EC Global (抖音電商全球購), the cross-border e-commerce solution operated by Douyin (抖音), China's largest short-video platform.

Tencent Cloud International／Senior Solution Architect
Ken Shu
Currently responsible for designing, building, and maintaining cloud infrastructure for Japanese customers. In the era of cloud & AI, leveraging Tencent's innovation to provide customers with optimal cloud services, accelerating business success. In the post-pandemic era, providing advanced solutions to support companies in the inbound industry.