Hints for New Business and Product Development

Make CRM a "Management Agenda." In the AI era, thorough customer experience will determine corporate growth!

(From left) Professor Satoshi Akutsu, Hitotsubashi University Graduate School; Tsuyoshi Miyashita, Dentsu Consulting Inc. The accelerating pace of digitalization is rapidly transforming the business environment. Among these changes, the pervasive adoption of AI stands as the most significant factor reshaping every business scenario, from marketing to sales...

Satoshi Akutsu, Tsuyoshi Miyashita

Thinking with the Right Brain and Left Brain: The Future of Advertising Agencies and Consulting Firms

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Do Cats Soften the Atmosphere at Home? The Mysterious Relationship Between Cats and Humans

This series delivers the latest cat-related project examples and unique research and development that combine technology and ideas. This time, coinciding with Cat Day, we spoke with Professor Saito from Sophia University about the relationship between cats and humans.

Saito Chiko, Atsushi Otaki

Nekobako Newsletter

290

[Participants Wanted] Do! Solutions Webinar: "How Do Insights That Move People 'Grow'?" February 19

Do! Solutions, an information portal operated by Dentsu Inc. to solve business challenges, is recruiting participants for its webinar "The 'Patterns' of Thinking Required in the AI Era: How Do Insights That Move People 'Grow'?" to be held on Thursday, February 19.

Online (Zoom)
[2026/02/16]

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What exactly is upcycling? We listened to stories about this wonderful world that lies just beyond recycling!

(From left) Dentsu Yurika Mori, Dentsu Live Inc. Mineko Hotta, Dentsu Ai Sakamoto This series explores the wonderful relationship between marketing and sustainability as a team. This time, Ai Sakamoto and Yurika Mori from the CR Team in Dentsu Inc.'s Sustainability Consulting Office discuss the recently popular "Up..."

Hotta Mineko, Sakamoto Ai, Yurika Mori

The Good Relationship Between Marketing and Sustainability

120

Goodbye, Mid-Term Plan Dilemma! Introducing the "Accumulation" × "Backward Calculation" Approach

Major corporations are now opting out of publishing mid-term management plans (MTPs). Against a backdrop of heightened business uncertainty, rigid numerical targets have become counterproductive risks, leading more companies to choose flexible, agile management disclosure. "Thinking in terms of 'accumulation' may reach the original target...

Hiroyuki Kubo

Thinking with the Right Brain and Left Brain: The Future of Advertising Agencies and Consulting Firms

101

[Call for Participants] Dentsu Consulting Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "No More Hesitation: How to Find New Business Ideas ~ Let's Explore with a 'Map' and 'Compass' ~" Held November 27

Dentsu Consulting Inc. and Dentsu Macromill Insight, Inc. are recruiting participants for their co-hosted webinar on Thursday, November 27: "No More Hesitation: How to Find New Business Ideas – Let's Explore with a 'Map' and 'Compass'". There are many factors hindering successful new business creation...

Online (その他のオンラインツール)
[2025/11/27]

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Dynamics of the Dairy Industry

One of Dentsu Inc. Sōo Yamada's unforgettable clients was Hiroshi Maeda. This time, we introduce the appeal of Mr. Maeda's book, "History of Japan's Dairy Industry: Learning from History and Regions," from two perspectives.

Sōo Yamada

【Continued】Local Gurgle

100

What is Dentsu Live Inc.'s "Experience Design" as seen in the innovation hub "Shibusawa MIX"?

Taichi Wakayama of the Experience Design Department explains Dentsu Live Inc.'s "experience design," born from the fusion of events and space businesses, using the example of Saitama Prefecture's innovation hub, "Shibusawa MIX."

Taichi Wakayama

Events Can Contribute to BX! —Dentsu Live Inc.: Pioneering the Future with Expertise and Creativity

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Transforming fan activities. What is the creative e-commerce MeeZium aims for?

MeSEUM, jointly developed by Fujifilm Business Innovation and Dentsu Inc., is a "creative e-commerce" service where fans can freely select official images to create their own photo books and goods on demand. Aaron Zu, MeSEUM's General Producer, discusses the service's objectives and future vision.

Aaron Zoo

Love what you love even more. Revolutionizing fan culture! Yuji Kida

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What defines a media outlet's editorial strength in building trust with readers in this era of information explosion? (Part 2)

Today, information is disseminated not only by mass media but also through owned media operated by companies and social networking services (SNS). Facilitated by Yuko Yoshiwa of dentsu Japan, a discussion on media neutrality and media literacy—essential in this era of information overload—was held with Takashi Yamawaki, Director of the SmartNews Media Lab; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc.

Takashi Yamawaki, Shota Tajima, Hira, Nunokawa, Yuko Yoshiba

21

While enjoying exciting sustainable food, I pondered the evolution of marketing driven by sustainability.

As the importance of SX (Sustainability Transformation) in corporate management grows, there's a rising movement to integrate sustainability into marketing as well.

Kaori Sakurai, Yuka Sawai, Sakamoto Ai, Yurika Mori, Kyoko Fukuda

The Good Relationship Between Marketing and Sustainability

230

Kewpie Mayonnaise 100th Anniversary. How to Envision an Exciting "Mayonnaise of the Future"

We would like to introduce the workshop held to consider the future of mayonnaise, coinciding with the 100th anniversary of Kewpie Mayonnaise.

Noriaki Takada, Yumi Nakamura, Takashi Igami, Kentaro Yoshida

Building the future begins with visualizing the will of the future.

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What is the editorial power of media that builds trust with readers in the age of information explosion? (Part 1)

In today's world, where information proliferates and anyone can become an information disseminator through the spread of social media, isn't the trust in media being questioned anew? To address this question, Yuko Yoshiba of dentsu Japan served as facilitator, while Takashi Yamawaki, Director of the SmartNews Media Research Institute; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc. discussed media editorial capabilities and the nature of information dissemination.

Takashi Yamawaki, Shota Tajima, Hira, Nunokawa, Yuko Yoshiba

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Drawing inspiration from history! Examining the future concepts that shaped the "present."

In June 2025, the Dentsu Group cross-organizational unit "Future Business Creation Research" published its first book, "Future-Oriented Concepts: Shaping a Vision Beyond the SDGs." This series explains the "future concepts" central to the book's theme while offering insights on how to leverage "the future" for business.

Akane Yamada

Book Publication Commemoration! How to Envision a Post-SDGs Future

100

How to Increase Corporate Value from an Investor Perspective? Strategic IR Support Program "IR For Growth" (Part 2)

Currently, many Japanese listed companies trade below a PBR of 1.0x, compelling them to demonstrate sustainable corporate value growth to investors. Against this backdrop, dentsu Japan has launched its strategic IR support program, "IR For Growth." Mr. Katayama of Dentsu Inc., Mr. Numata of Dream Incubator Inc. and Dentsu Inc., and Mr. Kanie and Ms. Takahashi of DENTSU SOKEN INC. discussed the importance of enhancing corporate value in both financial and non-financial aspects, and the role of IR in building growth stories that resonate with investors.

Kyou Katayama, Kazutoshi Numata, Jun Kanie, Mai Takahashi

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