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    How will the nature of media change?

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    How to Deal with Fake Information? Insights from the Survey on How Consumers Perceive the Information Space
    Digital/Technology
    2026/01/20

    How to Deal with Fake Information? Insights from the Survey on How Consumers Perceive the Information Space

    Based on the "Information Integrity Survey" conducted in February 2025, we will discuss the structural issues facing the information society and the ideal form of a better information environment.

    Shinichi Yamaguchi, Seiko Yamasaki, Mariko Morishita

    SeriesA Space for Collective Thought
    What is the value of Pinterest, the positive platform gaining attention today?
    Marketing
    2026/01/09

    What is the value of Pinterest, the positive platform gaining attention today?

    Mr. Takashi Narita, Managing Director of Pinterest Japan and Head of Japan, and Mr. Kentaro Matsuda of Dentsu Digital Inc., who oversees partnerships between Pinterest and advertisers, discuss why Pinterest is gaining attention now, its unique usage patterns and features compared to other social media platforms.

    Kei Narita, Kentaro Matsuda

    SeriesPinterest's Cutting Edge: From Platform Features to Creative Tips
    Gently accompanying diverse readers. The DEI approach to creating the magazine "Hanako".
    Social issue
    2025/11/13

    Gently accompanying diverse readers. The DEI approach to creating the magazine "Hanako".

    From left: Nana Sanada, Editor-in-Chief of "Hanako"; Yukari Akita, Dentsu Inc. This series explores how individuals and organizations practicing "DEI-conscious communication" cultivate a DEI mindset accompanied by literacy and action. This installment features the case of "Hanako," a magazine published by Magazine House. With readers' values diversifying...

    Nana Sanada, Yukari Akita

    Series#DEI Communication
    Is it true that "too much wasteful spending on non-targets" is happening? Rethinking the value of TV commercials.
    Marketing
    2025/10/27

    Is it true that "too much wasteful spending on non-targets" is happening? Rethinking the value of TV commercials.

    Dentsu Inc. media planner Wataru Kuboya will explain how to leverage TV commercials considering "market fluidity," supported by data.

    Kō Kuboya

    SeriesAdvanced TV Lab: Evolving Planning and Effectiveness Measurement Systems
    超進化する動画生成AIは、SNS動画施策をどう変える？
    Marketing
    2025/10/27

    The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

    Video generation AI is rapidly evolving and making a significant impact in advertising and marketing. Using Google's video generation AI model "Google Veo 3" as an example, Dentsu Inc.'s Toshihiro Iyoda and Sohei Mochihara, along with Google's Randy Han, discussed the potential applications of video generation AI in the marketing domain.

    Toshihiro Iyoda, Sohei Mochihara, Randy Han

    メディアの中立性と読者に選ばれる編集力とは？
    Management/Business
    2025/10/22

    What defines a media outlet's editorial strength in building trust with readers in this era of information explosion? (Part 2)

    Today, information is disseminated not only by mass media but also through owned media operated by companies and social networking services (SNS). Facilitated by Yuko Yoshiwa of dentsu Japan, a discussion on media neutrality and media literacy—essential in this era of information overload—was held with Takashi Yamawaki, Director of the SmartNews Media Lab; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc.

    Takashi Yamawaki, Shota Tajima, Hira, Nunokawa, Yuko Yoshiba

    キーワードで読み解く、出版社のポテンシャル　NET ViVi×Z世代
    Marketing
    2025/10/17

    NET ViVi Editor-in-Chief on Gen Z's Reality and Content Creation

    With a combined social media following of approximately 8.28 million—an overwhelming number even among youth-oriented media—we explore Generation Z's reality and insights for content creation through the initiatives of NET ViVi, the digital edition of Kodansha's women's magazine ViVi.

    Tetsuya Hiramoto, Anna Tatsuno

    SeriesUnlocking a Publisher's Potential Through Keywords
    より良い社会に貢献する読者から信頼されるメディアの編集力とは？
    Management/Business
    2025/10/14

    What is the editorial power of media that builds trust with readers in the age of information explosion? (Part 1)

    In today's world, where information proliferates and anyone can become an information disseminator through the spread of social media, isn't the trust in media being questioned anew? To address this question, Yuko Yoshiba of dentsu Japan served as facilitator, while Takashi Yamawaki, Director of the SmartNews Media Research Institute; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc. discussed media editorial capabilities and the nature of information dissemination.

    Takashi Yamawaki, Shota Tajima, Hira, Nunokawa, Yuko Yoshiba

    トップファネル投資が、中長期成長を促す
    Marketing
    2025/10/14

    Why are TV commercials effective for mid-to-long-term business growth?

    How should television be utilized for mid-to-long-term business growth strategies? Dentsu Inc. media planner Hiroshi Yamazaki will explain using real-world examples.

    Hiroshi Yamazaki

    SeriesAdvanced TV Lab: Evolving Planning and Effectiveness Measurement Systems
    NRF APAC 2025 レポート APAC域内の店舗視察～台湾/シンガポール/マレーシア
    Marketing
    2025/10/07

    "Possibilism" ~ The New Possibilities for Retail and Commerce in the AI Era Emerge Not from the US, but from APAC (Part 2)

    We will also provide a concise overview of the retail and commerce environments in Taiwan, Singapore, and Malaysia—three countries visited since last November—while introducing insights from our store visits.

    Hitoshi Kimura

    SeriesNRF2025: The Paradigm Shift in Retail and Commerce for the Post-COVID Era
    ──Suga GO, how do you see the future of media business?
    Marketing
    2025/09/29

    ──Suga GO, how do you see the future of media business?

    This series explores the perspectives and thinking of the GO's who embody Dentsu Inc.'s vision of being a "True Integrated Growth Partner," looking toward the future. This installment features Hisaya Suga GO, responsible for Media Business Innovation.

    Hisaya Suga

    SeriesGO Future: Growth Officer, Speaking of the Future
    AI時代のリテール・コマースの新たな可能性は、APACから
    Marketing
    2025/09/10

    "Possibilism" ~ The New Possibilities for Retail Commerce in the AI Era Emerge Not from the US, but from APAC (Part 1)

    The NRF Retail's Big Show, the world's largest retail convention hosted by the National Retail Federation (NRF), takes place every January. The second edition of its APAC version was held at Marina Bay Sands Hotel in Singapore from June 3rd to 5th. How will the cutting-edge trends in retail commerce shift going forward?

    Hitoshi Kimura

    SeriesNRF2025: The Paradigm Shift in Retail and Commerce for the Post-COVID Era
    「信頼できる情報源はない」と感じる若者。メディアのあり方は？
    Marketing
    2025/08/20

    Young people who feel "there are no reliable sources of information." What should the future of media look like?

    Dentsu Inc. Youth Research Department conducted a large-scale survey focusing on high school students, university students, and young adults in their first to third years of employment. Based on the survey results, we explore young people's relationship with media.

    Takuya Yuki

    SeriesDentsu Inc. Wakamon: "Youth Knowledge: Everything You Need to Know"
    メディアが大変革期を迎える中、人々が頼りにするメディアとは
    Advertisement
    2025/08/06

    As media undergoes a period of profound transformation, what media do people rely on?

    The "Information Media White Paper 2025" was published on April 23. This series introduces parts of the content from its opening feature. This installment explores how people engage with media, based on the question: "Amid increasing media diversity, what media do people 'rely on'?"

    Mariko Morishita, dentsu Media Innovation Lab

    SeriesInformation Media White Paper 2025: New Horizons in Communication Shaping the Future
    動画興隆期！マガジンハウスの動画戦略とは？
    Marketing
    2025/07/01

    The Video Boom Era! What is Magazine House's Video Strategy?

    Under the name of diverse magazine brands, we will share Magazine House's video strategy, which releases distinctive videos and leads the industry, using examples.

    Akira Tajima, Naga Isao, Kazuki Nakamura

    SeriesUnlocking a Publisher's Potential Through Keywords
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