Dentsu-ho

/
    Category
    Theme

    Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

    New Articles

    New arrival
    Report on the Second Waseda × Dentsu Inc. “Futurology” Creative Session: Grasping the Future Through Sensibility
    Creative
    2026/08/04

    Report on the Second Waseda × Dentsu Inc. “Futurology” Creative Session: Grasping the Future Through Sensibility

    “The resolve to see it through” drives companies forward—the intersection of individual passion and organizational execution
    Social issue
    2026/08/03

    “The resolve to see it through” drives companies forward—the intersection of individual passion and organizational execution

    Inokuchi Tadashi

    SeriesBeyond Conference Report [4/4]
    Trending Terms for August 2026
    Marketing
    2026/08/03

    Trending Terms for August 2026

    Spotted in Kushiro! How to Create a “Kuse-Vision” to Kickstart Regional Revitalization
    Marketing
    2026/07/31

    Spotted in Kushiro! How to Create a “Kuse-Vision” to Kickstart Regional Revitalization

    Toshiaki Morio, Miyazaki Nobu, Takuya Kagata

    SeriesLocal "quirks" hold the key! How to build sustainable regional economies [7/7]
    What Sports Can Do to Help Realize a Society of Well-Being
    Social issue
    2026/07/31

    What Sports Can Do to Help Realize a Society of Well-Being

    Miho Takagi, Dai-Nichi Co., Ltd. Ohinata Kuniko, Bunichi Katsumi

    SeriesVisualizing the value of sports. "Sports Future Research Notes" [7/7]
    More

    Theme Articles

    Topics
    Trending Terms for August 2026

    Trending Terms for August 2026

    Marketing
    Report on the Second Waseda × Dentsu Inc. “Futurology” Creative Session: Grasping the Future Through Sensibility

    Report on the Second Waseda × Dentsu Inc. “Futurology” Creative Session: Grasping the Future Through Sensibility

    Creative
    The Cutting Edge of Marketing Strategies Utilizing Short Dramas: The Dentsu Group’s Initiatives

    The Cutting Edge of Marketing Strategies Utilizing Short Dramas: The Dentsu Group’s Initiatives

    Advertisement
    “The resolve to see it through” drives companies forward—the intersection of individual passion and organizational execution

    “The resolve to see it through” drives companies forward—the intersection of individual passion and organizational execution

    Social issue
    In the age of AI, where does dentsu’s competitive edge come from? Global CEO Takeshi Sano Discusses the New Era of “Innovating to Impact”

    In the age of AI, where does dentsu’s competitive edge come from? Global CEO Takeshi Sano Discusses the New Era of “Innovating to Impact”

    Management/Business
    In-Depth Discussions with Spotify Hits Winners: Strategies and Planning for “Sound” That Moves the Heart

    In-Depth Discussions with Spotify Hits Winners: Strategies and Planning for “Sound” That Moves the Heart

    Media/Contents
    From “Watching” to “Stepping In”—The Unique Immersive Experience Pioneered by Free-Roam XR

    From “Watching” to “Stepping In”—The Unique Immersive Experience Pioneered by Free-Roam XR

    Customer Experience
    Between “Don’t Disrupt the Harmony” and “Express Your Individuality”

    Between “Don’t Disrupt the Harmony” and “Express Your Individuality”

    Idea
    Will “Attention” Change How Ads Are Evaluated?—Three Companies, Including KDDI, Explore the Potential of a New Common Metric

    Will “Attention” Change How Ads Are Evaluated?—Three Companies, Including KDDI, Explore the Potential of a New Common Metric

    Digital/Technology
    What Are People Aged 45 and Older Watching on YouTube? Three Rules for Driving Purchases

    What Are People Aged 45 and Older Watching on YouTube? Three Rules for Driving Purchases

    Insights/Research

    NewsView List

    News
    Report on the Second Waseda × Dentsu Inc. “Futurology” Creative Session: Grasping the Future Through Sensibility
    Creative
    2026/08/04

    Report on the Second Waseda × Dentsu Inc. “Futurology” Creative Session: Grasping the Future Through Sensibility

    On Tuesday, June 30, 2026, a special joint lecture titled “Futurology 2026: Waseda × Dentsu Inc.—Acquiring a Future-Ready Mindset” was held at Waseda University’s Okuma Memorial Hall, organized by Dentsu Inc. and Waseda University’s School of Commerce.“Futurology” is a special session planned as part of the “Global Management Program (hereinafter GMP),” which the Waseda University School of Commerce has developed with the aim of fostering “business leaders who contribute to the international community.” This marks the second time the session has been held, following last year’s event.

    The Cutting Edge of Marketing Strategies Utilizing Short Dramas: The Dentsu Group’s Initiatives
    Marketing
    2026/07/29

    The Cutting Edge of Marketing Strategies Utilizing Short Dramas: The Dentsu Group’s Initiatives

    Winners Announced for the 79th Dentsu Inc. Advertising Awards; Grand Prize Goes to Otsuka Pharmaceutical
    Advertisement
    2026/07/23

    Winners Announced for the 79th Dentsu Inc. Advertising Awards; Grand Prize Goes to Otsuka Pharmaceutical

    Sekisui House’s new corporate commercial, “From Home to the Future,” is now available—depicting the home as a “starting point for stepping into the future.”
    Creative
    2026/07/14

    Sekisui House’s new corporate commercial, “From Home to the Future,” is now available—depicting the home as a “starting point for stepping into the future.”

    “Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person
    Creative
    2026/07/08

    “Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person

    Seminar / EventView List

    Event
    [Call for Participants] Do! Solutions Webinar: “Practical Approaches to Linking the Value of Technology to Business Growth” – August 20
    セミナー
    Recruitment in Progress
    Marketing
    2026/07/21

    [Call for Participants] Do! Solutions Webinar: “Practical Approaches to Linking the Value of Technology to Business Growth” – August 20

    0
    [Call for Participants] Manufacturing Companies × Startups: Taking a Leap Forward “upCRAFT OSAKA 2026 Symposium Vol. 1” to be held on July 6
    セミナー
    Recruitment Closed
    Management/Business
    2026/06/18

    [Call for Participants] Manufacturing Companies × Startups: Taking a Leap Forward “upCRAFT OSAKA 2026 Symposium Vol. 1” to be held on July 6

    0
    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: “Five-Year Changes in Consumption and Desire: Insights from Consumer Research That Moves the Heart” – July 8
    セミナー
    Recruitment Closed
    Insights/Research
    2026/06/17

    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: “Five-Year Changes in Consumption and Desire: Insights from Consumer Research That Moves the Heart” – July 8

    1
    [Call for Participants] Dentsu Macromill Insight, Inc. × i-Style Co-hosted Webinar: “In the Age of AI and Reviews: How Are Brands and Cosmetics Chosen? — Decoding the Latest Purchasing Behaviors from Consumer Data by Generation: Gen Z, Millennials, and Older Adults —” to be held on June 24 and 25
    セミナー
    Recruitment Closed
    Marketing
    2026/06/10

    [Call for Participants] Dentsu Macromill Insight, Inc. × i-Style Co-hosted Webinar: “In the Age of AI and Reviews: How Are Brands and Cosmetics Chosen? — Decoding the Latest Purchasing Behaviors from Consumer Data by Generation: Gen Z, Millennials, and Older Adults —” to be held on June 24 and 25

    0