COMMUNICATION SHIFT

Nora Bag: So this is the final episode, huh.

Namikawa: That's right.

Nora Bag: Building on our last discussion, let's summarize the shifts we've explored so far as COMMUNICATION SHIFTS.

・Unconscious acceptance of the incomprehensible → Conscious acceptance of the incomprehensible

・Something that facilitates the exchange of money for goods and services → Something that facilitates the exchange of various values for other values

・A mindset rooted in current value → A mindset rooted in the potential value (potential value) that exists there

Nora Bag: I think I mentioned at the start that if advertising is being questioned about its very existence, philosophy is effective there—effective even in a practical sense. Therefore, philosophy without action is meaningless.

The breadth of your heart and the breadth of the world are exactly the same size. You might not realize it yet. Wandering within your inner heart and acting out into the world. Through this repetition, truth emerges like the moment an onion's skin is peeled away...

Namikawa: ....

Nora-bukuro: That's why "shift" isn't about "becoming this way," but about "making it this way." It's will with movement.

Namikawa: COMMUNICATION SHIFT means exploring, demonstrating, and creating the future of advertising (which, like a mirror, also reflects the future of the world) with a dynamic will.

Norabukuro: You move around, search relentlessly, think you've seen the truth, only for it to vanish again. You lose sight of it. So you search for the truth once more. But perhaps that's what makes us human. And sometimes, that truth is surprisingly close at hand.

Namikawa: Ah! The thing inside your bag, Nōrabukuro-san... could it be... the truth?

Nora Bag: Nah, just air.

This is the final episode. How was it?
It didn't quite come together, or rather, it's not the kind of thing that can be neatly wrapped up,
I hope to continue this story somewhere down the line.
To everyone who read along all this time, thank you so very much.