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[Participants Wanted] Do! Solutions Webinar: "The Cutting Edge of Integrated CRM to Enhance Brand Value" - January 27

Do! Solutions, an information portal operated by Dentsu Inc. to solve business challenges, is recruiting participants for its webinar "Overcoming Departmental Silos! The Cutting Edge of Integrated CRM to Enhance Brand Value," to be held on Tuesday, January 27.

Online (Zoom)
[2026/01/22]

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Monitoring pests from under the covers!? What is "Nerenai-su"?

The "Nerenaosu" team, formed by volunteers from Dentsu Inc., was launched with the goal of using "the time when you want to sleep but can't (the time before sleep)" for slightly meaningful activities. We are currently implementing "nice" activities that transform the time before sleep into valuable time for someone else or for yourself.

Suzuki Ryosuke, Maruhashi Kazuko

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The "Circulation of Excitement" created by the primary market "department stores" and the secondary market "brand resellers" joining forces.

Department stores and reuse. J. Front Retailing and KOMEHYO, two entities that could be considered polar opposites in retail, established the joint venture JFR & KOMEHYO PARTNERS in March 2025, drawing significant attention within the industry. The company is undertaking a PMI project (integration...

Tokitaka Shitagaki, Shotaro Ogawa, Takuma Fukunaga, Yuji Higuchi

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The Imperial Art of Leadership in the Reiwa Era! Top-Level Communication Evolves into the "Total Production Strategy"

This article clarifies how top management should effectively and consistently communicate with various stakeholders during the period from assuming their position until establishing a solid reputation.

Naota Nakamachi

Where to start? Internal Communication

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What are the facts about companies that consumers find attractive, as revealed by new metrics?

The "Attractiveness Brand Survey" analyzes what corporate activities and facts consumers find appealing and how these messages are perceived. This survey utilizes the "Attractiveness Branding Model" developed by the Corporate Communications Strategy Institute (within PR Consulting Dentsu Inc.).

Shohei Suetsugu

Fact-Based "Attractiveness Branding Model Ver.3"

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How might society change if we approach system development and UI design with diversity and inclusion in mind?

Panelists for this roundtable discussion. (From left) DENTSU SOKEN INC.: Takeshi Iida, Keisuke Fukuyama, Natsuki Shibata, Yuri Fujisaki. Dentsu Inc., in collaboration with eight domestic Dentsu Group companies, has created the "Everyone's Communication Design Guide" (hereafter referred to as Min...

Iida Takeshi, Yuri Fujisaki, Keisuke Fukuyama, Natsuki Shibata

Mincom Design is on the move!

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Experience the appeal through fan activities! What "Hoshimachi Suisei × Android Kakotte MUSIC" revealed about what matters in fan marketing

CX (Customer Experience) continues to evolve daily. How can Dentsu Inc.'s creative capabilities contribute to the CX domain, now demanded in every scenario? To unlock this potential, Dentsu Inc.'s CX specialist division "CXCC" (Customer Experience Center)...

Shinji Toyoda, Aiba Kurumi, Monthly CX Editorial Department

Monthly CX

130

What defines a media outlet's editorial strength in building trust with readers in this era of information explosion? (Part 2)

Today, information is disseminated not only by mass media but also through owned media operated by companies and social networking services (SNS). Facilitated by Yuko Yoshiwa of dentsu Japan, a discussion on media neutrality and media literacy—essential in this era of information overload—was held with Takashi Yamawaki, Director of the SmartNews Media Lab; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc.

Takashi Yamawaki, Shota Tajima, Hira, Nunokawa, Yuko Yoshiba

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Young people who "want to engage more but can't take that step." The current state of workplace communication where people pass each other by.

Dentsu Inc.'s Youth Research Department conducted its first large-scale survey in two years, focusing on high school students, university students, and young professionals in their first to third years of employment. Based on these results, we created "Youth Insight Knowledge 2025," which unravels the values of young people. This time, we introduce part of the knowledge born from the survey, "The True Feelings of Seniors and Juniors Passing Each Other By," while offering hints to update workplace communication.

Oshima Yoshika

Dentsu Inc. Wakamon: "Youth Knowledge: Everything You Need to Know"

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Future Voice Branding: What AI Agents Bring to the Future of Brands?

With the emergence of generative AI delivering dynamic, real-time interactive experiences, brands are moving beyond traditional customer engagement tools. The advent of generative search engines signals a shift from Search Engine Optimization (SEO) to Generative Search Optimization (GEO).

frog

The Present and Future of Design and Innovation by frog

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What is the editorial power of media that builds trust with readers in the age of information explosion? (Part 1)

In today's world, where information proliferates and anyone can become an information disseminator through the spread of social media, isn't the trust in media being questioned anew? To address this question, Yuko Yoshiba of dentsu Japan served as facilitator, while Takashi Yamawaki, Director of the SmartNews Media Research Institute; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc. discussed media editorial capabilities and the nature of information dissemination.

Takashi Yamawaki, Shota Tajima, Hira, Nunokawa, Yuko Yoshiba

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Shopping Streets You Can Walk Through on Your Phone? Rakuten Ouchi de Shōtengai's New Shopping Experience That Defies E-Commerce Norms

This time, we introduce "Shopping Street at Home," a digital shopping street jointly developed by Rakuten Group and Dentsu Inc.

Kenji Oda, Taro Sugawara, Monthly CX Editorial Department

Monthly CX

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How to Increase Corporate Value from an Investor Perspective? Strategic IR Support Program "IR For Growth" (Part 2)

Currently, many Japanese listed companies trade below a PBR of 1.0x, compelling them to demonstrate sustainable corporate value growth to investors. Against this backdrop, dentsu Japan has launched its strategic IR support program, "IR For Growth." Mr. Katayama of Dentsu Inc., Mr. Numata of Dream Incubator Inc. and Dentsu Inc., and Mr. Kanie and Ms. Takahashi of DENTSU SOKEN INC. discussed the importance of enhancing corporate value in both financial and non-financial aspects, and the role of IR in building growth stories that resonate with investors.

Kyou Katayama, Kazutoshi Numata, Jun Kanie, Mai Takahashi

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How to Increase Corporate Value from an Investor's Perspective? Strategic IR Support Program "IR For Growth" (Part 1)

Against the backdrop of the Tokyo Stock Exchange's requests for PBR (Price Book-value Ratio) improvement and changes to the TOPIX (Tokyo Stock Price Index) selection criteria, IR activities are increasingly recognized as key to enhancing corporate value. Amid this trend, dentsu Japan has launched its strategic IR support program, "IR For Growth."Mr. Katayama of Dentsu Inc., Mr. Numata of Dream Incubator Inc. and Dentsu Inc., and Mr. Kanie and Ms. Takahashi of DENTSU SOKEN INC., all involved in the project, discussed the nature of the growth story investors expect from companies and the role of IR in enabling companies to achieve sustainable value creation.

Kyou Katayama, Kazutoshi Numata, Jun Kanie, Mai Takahashi

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Traveling to a possible future with AI. Perspectives on engaging with technology revealed at the "ITOCHU SDGs STUDIO" exhibition.

We introduce two cases Dentsu Inc. was involved in during 2024 at the "ITOCHU SDGs STUDIO" exhibition operated by ITOCHU Corporation: the special exhibition "Your (Wonder) Future Trip with AI!?" and the permanent exhibition "Earth's Tomorrow Observatory".

Atsushi Otaki, Koike Hiroshi, Monthly CX Editorial Department

Monthly CX

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