Which products saw increased advertising spending? First half of 2013 data

〈 Publication Date: September 3, 2013 〉

■ First Half (January-June)

・We examined the growth trends in advertising expenditures across four media types during the first half of 2013 (100.6% compared to the same period the previous year), using DAS's advertising product classification (767 subcategories).
* DAS advertising expenditure figures are calculated by converting the advertising volume across the four media types at published rates and therefore differ from actual advertising expenditure.

Products with Increased Advertising Spending / Products with Decreased Advertising Spending

(Top 10 Media Advertising Spending)

Among products with increased advertising, corporate ads for dining out and various services surged sharply. Additionally, increased placements for beauty serums, direct-to-consumer auto insurance, and corporate ads for real estate/home equipment contributed to the growth.

Among products with decreased advertising, TV and magazine ads for mail-order businesses saw significant declines. Reduced advertising for automotive products like 2-box cars, minivans, and 1-box cars was also notable. Mobile content advertising, primarily magazine ads, decreased substantially.

Products with Increased/Decreased TV Advertising Spending

Information and communications, including mobile phones, web content, and mobile communication services, saw significant growth. Conversely, declines were noticeable in automobiles and related products, such as 2-box cars, minivans/1-box cars, and wagons.

Products with increased/decreased newspaper advertising spending

Beauty serums saw a significant increase, while entertainment, arts, and cultural facilities, along with hair growth and nourishing products, also grew substantially. On the other hand, travel agencies and health foods experienced a significant decline.

Products with increased/decreased magazine advertising spending

Fashion and accessories like women's clothing, bags, and men's clothing increased. Conversely, mobile content, women's cosmetic series, mail-order sales, and casual wear decreased.

Products with increased/decreased radio advertising spending

Advertising for real estate/housing equipment and corporate ads for dining out/various services increased. Conversely, coffee cream advertising decreased significantly. Mail-order auto insurance and mobile communication services also fell significantly below the previous year.