Which products saw advertising spending increase? First half of 2014 data

■First Half (January-June)

・Using the new DAS (Dentsu Inc. Advertising Statistics) sub-classification of 767 advertising product categories, we examined the growth/decline trends in advertising expenditure across the four major media for the first half of 2014 (January-June) (compared to the same period the previous year: 100.7%).

*Advertising expenditure figures based on the new DAS calculations represent the volume of advertising across the four media converted using published rates and differ from actual advertising expenditure.

Products with Increased Advertising Spending / Products with Decreased Advertising Spending

(Top 10 by advertising expenditure across 4 media)

※ Mobile Content: Includes content exclusively accessible via mobile devices, such as games, apps, and websites.

※ WEB Content: Includes content accessible on both PCs and mobile devices, such as portal sites.

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・Among products with increased advertising, corporate ads for information and communications saw significant growth, while web content and mail-order sales also expanded.
・Among products with decreased advertising, mobile phones and mobile content saw large declines, while the 2BOX category in the automotive segment also decreased.

Products with Increased/Decreased TV Advertising Expenditures

Corporate advertising in the information and communications sector and web content saw substantial growth.
On the other hand, mobile phone handsets and mobile content saw declines.

Products with Increased/Decreased Newspaper Advertising Spending

In addition to health foods, mail-order sales and other entertainment saw significant increases.
On the other hand, sedan cars, comprehensive insurance products, and travel agencies saw decreases.

Products with Increased/Decreased Magazine Advertising Spending

Bags, watches, and mail-order sales saw significant growth.
Meanwhile, women's clothing saw a significant decline, and tobacco and mobile content also decreased.

Products with increased and decreased radio advertising spending

Other services saw significant increases, and corporate advertising for automobiles and related products also grew.
Conversely, mail-order medical insurance and pain relievers/fever reducers saw declines.